Hotel News Resource Mobile Edition

Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why we’re slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

Alongside Google’s handy flight tool, consumers can now make hotel reservations right through Google Hotel Search.