Hotel News Resource Mobile Edition

In the travel and hospitality industry, you know that your business would do better if you accommodated your overseas guests with not just your website but also signages and menus in the preferred languages of your target audiences and markets. All you need now is to get that translation done. Sounds simple enough, right? Except that the next decision you need to make is how you’re going to do it in a way that preserves the integrity of meaning in the source language and intent of your collaterals, when it gets translated into the target language. And this is where things can go really, really wrong.

To thrive in the unpredictable business environment is no mean feat. The dynamic nature of things makes it imperative for entrepreneurs to keep a constant check on their performance and to measure themselves against well-established indicators of success.