Trends

Global Asset Solutions and Origin World Labs present a study for hoteliers, revenue managers and owners with key market trends by region for Summer 2020.

Revenue generated from mobile devices increased by 26% YOY, underlining the rise of mobile for booking on the go in this age of hyper-connectivity – Organic search accounted for 44% of the traffic, with Google overwhelmingly dominating all other search engines.

Airports Council International (ACI) World data has revealed that global passenger traffic declined by an unprecedented -94.4% year-over-year in April as a result of the unfolding COVID-19 pandemic. This followed an already dramatic drop of -55.9% in March, representing the worst decline of global passenger numbers in the history of the aviation industry.

e-forecasting.com's economic Leading Analytic, eLA™, a composite barometer of seven time-series, forward-looking, and model-fused predictive analytics, rose 5.2 percent in June, following an increase of 0.3 percent in May.

The International Air Transport Association (IATA) announced that passenger demand in May (measured in revenue passenger kilometers or RPKs), dropped 91.3% compared to May 2019. This was a mild uptick from the 94% annual decline recorded in April 2020. The improvement was driven by recovery in some domestic markets, most notably China.

Total nonfarm payroll employment rose by 4.8 million in June, and the unemployment rate fell to 11.1 percent. These improvements in the labor market reflected the continued resumption of economic activity that had been curtailed in March and April due to the coronavirus (COVID-19) pandemic.

There’s more evidence supporting a deep, short recession followed by a long, tough recovery. While lower-income households are spending, higher-income households are saving, leaving markets perplexed.

The survey clearly shows many consumers are uncomfortable visiting retailers, restaurants and hotels, and also that there are specific actions businesses can take now to earn both worker and consumer trust and confidence.

U.S. hotel occupancy decreased 38.7% to 46.2% during the week of 21-27 June. ADR fell 29% to $95.37 and RevPAR dropped 56.5% to $44.03.

Canadian hotel occupancy declined 62.2% to 27.5% during the week of 21-27 June. ADR dipped 35.4% to 114.27 Canadian dollars ($84.09) and RevPAR dropped 75.6% to CA$31.38 ($23.09).