How is Inflation Impacting Travel Demand and Hotel Rates Across Europe?

Inflation is the word on everyone’s lips right now and with good reason. No matter what industry you’re in the record level of inflation is having a big effect on day-to-day business. The hotel industry is no exception. A quick scan of Booking.com or Expedia and you will immediately notice the apparent impact of inflation on hotel rates. Everywhere you look in Europe, room prices are soaring. But, this rise in prices isn’t driven purely by inflationary pressures