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In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.
Attendees of the latest webinar from global hotel consultancy HVS, restructuring specialist AlixPartners, lawyers Bird & Bird, and EP Business in Hospitality heard a lively discussion this week on the hotel sector’s ability to recruit and retain staff, with 75% of attendees admitting to running at between 20%-25% fewer staff than pre-pandemic.
New research from ABTA – The Travel Association reinforces an ongoing trend seen throughout the pandemic for people seeking the security and reassurance of booking a package holiday with a travel professional.
In this piece, we take a quick look at the U.K.’s recent performance timeline as well as occupancy on the books for the coming months as the country further eases restrictions.
Despite a four-point, week-over-week improvement in occupancy, ADR dipped slightly from the all-time high achieved the previous week.
International Travel Largely on Hold Despite Uptick in May
The pandemic has made it difficult for anyone to relax. Beyond being a drag on a hotel’s core business – room sales – it’s also been an assault on ancillary revenues, such as spa business. Hotels with spas needed to shift carefully during the pandemic, finding corners to cut without taking too much away from the promise of a serene customer experience. What they found, according to data, is that cutbacks in staff and some amenities were blessings in disguise, producing efficiencies and greater personalization of the guest experience.
In addition to higher occupancy and RevPAR levels, ADR was the highest for any month since February 2020.
U.S. airlines carried 47.2 million systemwide (domestic and international) scheduled service passengers in April 2021, seasonally-adjusted, according to the Bureau of Transportation Statistics (BTS), up 14.3% from March.
Euro 2020 meant an influx of visitors and a subsequent impact on hotel performance, especially for smaller markets.