As expected, due to the end of the spring break leisure season, U.S. industry recovery came to a pause during the week ending 17 April as demand fell 4% week over week. The good news, room demand remained above 21 million for a fifth consecutive week. Occupancy for the week was 57.3% using STRs standard methodology and 54.4% on a total-room-inventory (TRI) basisthe latter accounts for temporarily closed hotels.
Following the end of spring break, weekly demand fell back below the 22 million mark, and occupancy dipped to its lowest level since mid-March. The ADR level was also US$5 less after two straight weeks above US$112.
America's real monthly˗GDP edged up at an annualized rate of 0.5 percent in March,
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Now, as the industry gears up to get back to business, what will hoteliers do to control labor costs? How many measures that have been deployed over the past year to avoid the destruction of gross operating profit will remain in place?
The hotel business is a retail business and in order to stay on top of your business, you must fully and completely balance your daily revenues and settlements. This means dotting the eyes and crossing the Ts, examine them. Every day we begin anew and every day is a story unto itself when it comes to the revenues and settlements. I may sound like Im repeating 'revenues and settlements,' but it cannot be emphasized enough.
Many travelers are currently indicating a dissatisfaction with the hotel breakfast experience on offer during their travels. There is a sense of expectations not being met with the food menu and service as they start their day. This is a standard guest perception, across the board in all markets that are currently open for hotel stays.
One of the largest global celebrations each year is, undoubtably, Chinese New Year. Although the celebration this year (11-17 February 2021) felt different for the country, there was a noticeable impact around hotel performance.
Tripadvisor's 2021 Summer Travel Index Reveals Trending Destinations & Experiences (PRNewsfoto/Tripadvisor)