Nominations Open for HSMAI 2021 Top 25 and Lifetime Achievement Honors

The Hospitality Sales & Marketing Association (HSMAI) Americas is now accepting nominations for its Marketing and Public Relations Lifetime Achievement awards and Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization honors. The nomination period ends Dec. 20 and coincides with the annual HSMAI Adrian Awards competition.

Meet HSMAI Revenue Professional of the Year Jenna Villalobos

Jenna Villalobos, CRME, vice president of commercial strategy for Outrigger Hospitality Group, has been in the revenue optimization game for more than 20 years, and this year she is HSMAI’s 2021 corporate Revenue Optimization Professional of the Year – an award that will be presented during HSMAI’s ROC Americas event in Dallas on Sept. 29.

HSMAI Announces 2021 Revenue Optimization Honorees

HSMAI will honor Cindy Estis Green, CEO and cofounder of Kalibri Labs, with the prestigious Vanguard Award for Achievement in Revenue Optimization. Apurv Batra, CRME, area director of revenue strategy at Hyatt Hotels and Resorts, and Jenna Villalobos, CRME, vice president of commercial strategy at Outrigger Hospitality Group, will be presented with the Revenue Professional of the Year Awards for single/multi-use and corporate, respectively. Dr. Breffni Noone, associate professor at Pennsylvania State University, will be honored with the inaugural Revenue Optimization Educator of the Year Award.