Reinventing The Welcome: Finally, Self Check-In Has Been Done Right! – By Doug Kennedy

For decades now, some hoteliers and many hotel tech providers have been pushing hotel guests to embrace self check-in procedures. I first heard of this concept as a budding young entrepreneur floating my business plan for a hotel industry training company to the top minds in lodging. The year was 1989 and my proposed company name was Check-Inn Training. I remember one industry icon in particular who, upon seeing the name on my binder, said 'Bad idea young man.' He proceeded to hand me a copy of an article from what was then called Hotel & Motel Management, in which a headline read 'Front Desk Staffs To Be Replaced By Kiosk Check-in Machine.'

9 Travel Trends and Habits of Baby Boomers – By Alan E. Young

Anyone who has watched Dirty Dancing remembers the iconic line, 'Nobody puts Baby in the corner.' Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group.

Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests? – By Alan E. Young

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised.

How Hotels Can Re-envision Front Desk Upselling to Improve the Guest Experience – By Jason G. Bryant Nor1 Founder and CEO

A night of playing board games has become a visit to the escape room, going to the park with the kids has become a trip to the climbing gym, and beers out with friends has turned into themed tours of local pubs, notes Forbes. Though millennials’ insatiable desire to do things rather than collect things has led the surge in the experience economy, the desire for experiences certainly isn’t limited to just one generation.

Why Don’t Luxury Hotel Brands Truly Differentiate? Have They Run out of USPs? – By Jochen Ehrhardt

Are there any truly differentiating luxury hotel brands? Let’s face it, the vast majority of 'luxury' hotels still fall into the category of 'traditional' luxury. There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and distinction between, what is luxury vs. for example, upscale.