How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms) – By Jason G. Bryant Nor1 Founder and CEO

When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings – the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change.

What Hotels Can Learn From Delta Airlines About Personalized Guest Engagement – By Doug Kennedy

Beyond the nifty tech-based personalization apps and customized travel perks, what’s truly amazing about Delta is that during every encounter with an airline staff member they always remember to thank me for my business in a sincere and authentic way. It seems that a lot of brands are attempting this, but the 'thank’s for your loyalty sir' I get elsewhere is usually disingenuous, feels scripted, and seems insincere.

Why Machine Learning Works for the Hotel Industry – By Jason G. Bryant Nor1 Founder and CEO

Amazon frequently receives credit for successfully employing machine learning to engage consumers and drive sales with its well-known recommendation engine, which generates 35% of the company’s revenue, according to McKinsey. However, competitor Walmart has a surprising amount of machine learning activity going on behind the scenes.

Sales ‘Steps’ and ‘Funnels’ Are SO 1990’s – Here’s What It Takes For Hotel Sales Success In 2019 – By Doug Kennedy

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. When I meet hotel leaders at industry conferences it seems most recognize the profound changes such as the emergence of third-party planners and the migration to online RFP tools (CVENT, CVB Platforms and social sites such as The Knot.) Yet most leaders seem to be unclear on what it takes to outsell the competition these days.

Key Luxury Travel Trends Hotels Should Watch in 2019 – By Adam Hoydysh, Vice President of Hotel Sales at Plum

How do you define luxury travel? It’s a well-worn phrase, one which translates across industries and generations; but how can we truly understand such a subjective concept? With the increase in demand for unique and exotic holiday experiences, the luxury travel market is predicted to grow at a CAGR of 6.83% globally. So the question becomes – Is luxury travel about the appearance of a hotel, or more about the service? Can it be attributed to the destination or the amenities? What about emerging technology, or local experiences? How can hoteliers ensure they are tapping into the potential of luxury travel and appealing to modern guests?