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It’s been an interesting year putting together a content library via this blog so you can catch up on the latest hospitality trends, tips to grow your business, hospitality distribution, and revenue management guides, and digital marketing advice.

Five Elements of Website Copywriting That Turn Hotel Seekers into Bookers

Since its inception, Instagram has grown to become the ultimate platform for visual storytelling for its 500 million daily active users. How is your vacation rental planning to leverage this huge audience?

There are tons of methods out there for identifying link building opportunities, but I wanted to highlight some for those who are new to link building. Most old school SEOs will know about these methods or use similar tactics to find the same info, but this list may be useful to businesspeople and hoteliers looking to try their hand at hotel marketing and who want to take the next step with their skills. Below you’ll find a variety of tools and tactics that will help you find out where your brand or niche is being mentioned.

Before you dismiss social media as being ineffective, revisit your strategy, especially now. Are you making these common mistakes?

Let’s Google together. Open a Web browser and search for T-shirts. I’ll wait. Is the first thing you see a search result? I’m not talking about the stuff labeled Ads or Maps. On my screen, the actual result is not in the first, second, third, fourth, fifth, sixth, seventh or even eighth row of stuff. It’s buried on row nine.

Tap any flight request into Google search and the site will show flight options and prices direct from the tech giant at the top of the page. The results are highlighted in a box in a premium position, and don’t require users to navigate to another site. The only way a rival shows up above Google’s results in many such searches is if they pay for an ad.

Google has long been one of the biggest drivers of new business for travel websites like Expedia and Tripadvisor. Some of them say the Alphabet Inc. unit is also a big competitive threat.

Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests.

With studies estimating that 91% of users rely on an online review before booking, you probably don’t need to be sold into their importance.