Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 things that you can Do Right Now to Optimize Your Google My Business Listing.
Following fast on the heels of last weeks Google announcement of the rebranding of Google AdWords to Google Ads, yesterdays Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.
As social media has evolved, weve seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere. The last two weeks worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences.
Booking Holdings' Global Metasearch Brand KAYAK to Oversee HotelsCombined
Googles mission as a search engine is simple and successful: provide web users with the highest quality search and surf experience available. Search queries completed on mobile recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as mobile searching becomes more ubiquitous with smartphone usage and the popularity of voice search continues to bloom.
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an algorithmic mash up, this is for the actual brand or name search of the business and the associated Google business listing that the hotel manages within the Google My Business product.
While any legislative or legal challenges that may result will only apply in the UK, the move displays a welcome recognition of the fact that third-party booking sites, while providing a valuable search and comparison service, aren't always prioritizing the consumer and the value they get for their money.
A new study finds that 56% of organic searches in the travel and hospitality industry are open to competition.
Airbnb says it may have to tweak its commercial model for hotels but it is determined to offer an alternative distribution channel to the big global OTAs.
Attackers in certain countries appear to have a particular focus on breaching organisations operating in the travel sector.