Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.
With all the heated discussions about Google dominating travel and increasing calls by industry pundits and experts to lessen hospitalitys dependency on the search giant, one thing is for certain: cash-strapped hoteliers today simply cannot just pause or abandon their marketing presence on Google.
Little more than six months ago, the one topic that kept travel executives awake at night was Google increasingly siphoning off industry profits by moving deeper and deeper into the travelers' user funnel.
Month-to-date, through August 22, 2020, the Company's open and operating properties achieved average occupancy of approximately 30% with an average daily rate of approximately $170, which resulted in average RevPAR of approximately $50.
Google has been locked in a debate for weeks with the likes of GetYourGuide, Trivago and HomeToGo over outstanding ad payments.
Last week we discussed how to repair a damaged reputation. But what if you already have a good reputation? If your reputation is good you dont want to get complacent. Regardless of what kind of reputation you currently have among past guests and interested travelers, more work can and should be done in order to ensure the future success of your business.
In the hospitality and travel industry, a property lives and dies by their reputation. In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation. For some property managers, reputation management might involve working to fix a damaged reputation, and for others, it might simply mean doing what you can to improve the already-good reputation that youve worked hard to establish and maintain as a business over the years.
You probably understand the needs and benefits of connecting to online travel agents (OTAs). But, how does one decide which are the best ones for their hotel.
The hotel company will work with the UNWTO World Tourism Students League, whose members include 59 universities from all over the world, to design its debut in Tik Tok, the fastest growing social media app in the world, particularly among younger people
Technology has changed the landscape of how we operate and interact with our guests. Travelers now expect to communicate instantly and so it is wise to assess if we have the right hospitality technology to help them with their decision making.