Hospitality Social Media Marketing News – February 12, 2019 Issue

In the past year, there’s been a lot of discussion and scandal around data breaches and platform manipulation from third parties. This newsletter, which is covering the last few weeks of news, shows that this is still front and center in the minds of many, including the platforms themselves. Without further adieu, let’s take a look at what’s new on social media and how it will impact hotels and resorts.

Digital Inspo: What Creative Hotels Are Doing Online – By Kerryn Gower

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand.

How to Get the Most Out of The New Google Hotel Search Interface – By Noor Eltahawy, SEO Specialist

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs. So, how can hotels make sure that they are in the best position possible when it comes to this new design?