Google Eyes: More and More Travelers Are Looking to Google – By Nick Hopkins

Let’s start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In addition, 83% of mobile business travelers have booked travel after doing research on their smartphone. Additionally, 75% of travelers start by using a search engine to find places to stay, according to the latest imFORZA marketing research report.