During the last HSMAI Marketing Advisory Board (MAB) meeting, we tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Trivago will be offering users the chance to purchase tours and activities via a new service formed through a deal with Musement.
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious indicators that companies not only preach but practice diversity as part of their brand purpose. Diversity is not a trend but rather an ongoing commitment to inclusion and equality.
What Are Travelers on Google Searching For?
As travel once again resumes, its time for hoteliers to shift their focus and begin planning their digital marketing strategy for 2021. A good place to start is your hotels website; its where potential guests are first introduced to your brand and often the landing page for online media campaigns. We have compiled a list of tips and ideas for freshening up your website this spring, to attract users and put your best foot forward.
Social media is one of the leading resources for travellers to seek recommendations for accommodations for their next travel destination. This is why hotel owners must make sure they are present where their audience is. Social media management for hotels is an essential part of marketing strategy.
Hilton Hotels & Resorts, together with Westmont Hospitality Group yesterday announced the opening of Hilton Santa Monica Hotel & Suites. Located just a few blocks from the shores of the Pacific, Santa Monicas newest lifestyle hotel stands out, offering more suites and some of the most spacious accommodations than any other hotel in the area.
The coronavirus pandemic gut punched the travel industry as people stayed home and businesses shut down. But as the number of vaccinations rises and lockdown restrictions lift, consumers are searching for vacation getaways in record numbers, new data suggests.
Its been more than two years in the making – and something Travelport CEO Greg Webb has talked about repeatedly since joining the company in August 2019 – and today Travelport is officially launching a new platform, Travelport+, as a single environment to replace its three legacy systems, Galileo, Apollo and Worldspan.
The third PhocusWire Pulse concentrates on social media, examining issues ranging from influencers, digital marketing, social commerce, reputation management and livestreaming.