Styling for Positive User Experience on Your Hotel Website – By Marla Scott

Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters. Your website is likely to be your guests’ first encounter with your brand. As more of our world becomes digital, travel and hospitality brands feel an even stronger need to shift their marketing strategies in a way that smartly targets guests where they are spending most of their time.

Like It or Not, the Fate of Your Hotel is in the Hands of OTAs – PhocusWire

I am certainly not the first person to remind you what happened after the September 11, 2001, attacks led to an economic downturn with particularly devastating effects on travel and hospitality. When I note that hotels, desperate to fill rooms at almost any rate, turned over inventory to new online partners that promised (and delivered) head in beds, it’s not meant to be a cautionary tale. The fact of the matter is hoteliers are going to find themselves in the exact same situation again as we exit the current COVID-19 pandemic, and there’s not much any of us can do about it.