Internet

Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests.

One of the most sought after relics in the search engine marketing realm is the coveted backlink. Essentially, a backlink is a link from another website back to your own. Why are they so coveted? Because they’re difficult to acquire.

The Sprout Social platform enables the Company to efficiently create content, schedule posts, size images, and engage with followers. The platform is equipped to accommodate every large social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn.

What do travelers expect and respond well to in terms of booking hotels through third-party websites? How can you ensure that you encourage those bookings without overcomplicating things and investing too much time and effort in the process? The answer is simple: by optimizing your hotel search with the aid of reviews and scores.

Recently, the popular pizza chain, Domino’s, has come under fire for not being compliant with the Americans with Disabilities Act (ADA). After a blind customer was unable to place an order directly from the Domino’s website or app using special screen-reading software, he sued the pizza chain for not being ADA complaint.

It’s about little words with massive effect and making dreams into reality. Storytelling isn’t only nice to have when you’re managing a hotel; it’s needed. There’s so much more to learn, though – especially if you’re working in hospitality!

We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex.

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts.

If you’re looking for new content ideas for your property blog, consider leveraging this blog post – it includes 85 great blog post ideas that you can use to boost awareness about your property, differentiate from competitors, leverage yourself as a resource, and connect with more people within your target audience.

No, we aren’t meaning a juggling act or rolling their tongue into a 'W'. We mean, do they have any specific skills that your hotel marketing could benefit from? You’d be surprised how many people can manage social media accounts, or do some form of web design on the side. So it’s time to dig out those resources and put them to good use!