Internet

Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at in comparison to your business goals?

Travel brands eager to engage with young consumers have for years focused on one key segment: millennials. Cut to 2021, and many of those consumers – now climbing in age between 25 and 40 – are balancing the costs of families and mortgages on top of extracurricular spending.

The looming travel boom can be optimized by finding smart and creative ways to thrive in the uncertain business environment. Use the tips discussed to prepare for the win.

Like the rest of the world, the Eastern Europe region has not escaped the COVID-19 pandemic, although each country's government response has differed, according to Phocuswright's latest travel research report Eastern Europe Travel Market Report 2020-2024.

Google’s latest free booking links for hotels along with a suite of other tools is fantastic to get more direct bookings. Is your property set up with these tools?

In the search marketing industry, we spend most of our time talking about Google due to its scale and level of business impact, but this creates an unhealthy perception that it’s the only search engine that matters. This couldn’t be further than the truth. Search engines are everywhere and, depending on the nature of your business and target audiences, you may need a strategy for at least several of them.

Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions.

STAAH’s partnership with Google following its announcement of free hotel listings promises increased reach and direct bookings.

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Ni hao? Namasté! Mingalabar! Kamusta! Hola! Ciao! Hospitality is everything about making someone feel welcome and nothing does that better than greeting them in their own language. Not only does it immediately put one at ease, it goes beyond the whistles and bells of gorgeous interior decor and fancy fittings. It is the very fundamental spirit and soul of what hospitality is all about. An audacious claim?