With 2020 upon us its a good time to evaluate your website performance and determine what changes you want to make to optimize your hotel website design. In our industry, a website can make or break a business. In order to convince the people who land on your website to learn more about your property and ultimately convert, you have to know what will actually compel them to stick around and take action.
The European Commission said on Friday that Booking.com had committed to end 'manipulative techniques' on its travel site, such as time-limits for making bookings and misrepresentation of discounts.
Online Travel Agencies complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.
Dubai based Four Apple Hotels, Saif Jugari, makes this insightful comment after completing a course from ARMA especially designed for practicing revenue managers.
Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDSs), and metasearch websites are all vying for customer attention, and its all affecting hotel margins.
The global travel booking abandonment rate averages 90.74% for 2019 so far, with cruise and ferry websites experiencing the highest levels of abandonment, according to new research figures from SaleCycle.
Are you struggling to get great results from your Facebook ads? Wondering if youre making mistakes that are hurting your campaigns?
Lets start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In addition, 83% of mobile business travelers have booked travel after doing research on their smartphone. Additionally, 75% of travelers start by using a search engine to find places to stay, according to the latest imFORZA marketing research report.
One of the easiest medium to engage with customers, Instagram actively adds new features every month that can attract conversion.