The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition – By Margaret Mastrogiacomo, EVP Strategy

This month, the latest digital innovations include a new 'Swipe to Visit' feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram's 'Explore' tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing.

Hospitality Social Media Marketing News – July 25, 2019 Issue

We’re halfway through the summer, but while plenty of people are kicking back and enjoying their vacations, the social media development teams likely aren’t doing the same. In the past two weeks alone, we’ve seen four big new updates that can directly impact the social marketing campaigns of hotels, resorts, and other businesses in the hospitality industry. Let’s take a close look at each one.

Hotel Industry Commends Introduction of Bipartisan Legislation to Shield Consumers from Online Hotel Booking Scams

The American Hotel & Lodging Association (AHLA) commended Senators Steve Daines (R-MT) and Amy Klobuchar (D-MN) on their bill aimed at protecting millions of travelers by putting an end to deceptive marketing practices by third-party hotel booking sites. Fraudulent and misleading hotel booking transactions have negatively impacted 28.5 million hotel stays and cost consumers $5.2 billion in 2017 alone.

6 Clever Ways to Encourage More Direct Bookings – By Laura Badiu

Let’s get straight to business. Direct bookings are every hotelier’s goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings.