Internet

Left to their own devices, major Hotels have chosen to collude rather than compete, hurting consumers who just want to find cheaper rates online.

Join the webinar on Thursday, April 18 at 11:00am CST

With more travelers choosing metasearch as their preferred method for finding and comparing prices, how can your property increase revenue through this important channel? Here are 3 things to consider to help maximize your ROI on metasearch sites.

Most social media platforms seem to be in a state of transition right now, deciding where they want the future of their sites to go and what they can offer users. In the last few weeks, we’ve seen a few social media updates focused on those goals, so let’s take a look at each one that will affect hotels and resorts moving forward.

Google – love it or hate it – plays an important part in almost every part of the travel ecosystem.

A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming summer busy season, now is as good a time as ever to make sure you’re up to date with all the new changes

Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why we’re slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

Alongside Google’s handy flight tool, consumers can now make hotel reservations right through Google Hotel Search.

Why do you create content? To drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you do this.