Online Travel Agencies complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.
Dubai based Four Apple Hotels, Saif Jugari, makes this insightful comment after completing a course from ARMA especially designed for practicing revenue managers.
Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDSs), and metasearch websites are all vying for customer attention, and its all affecting hotel margins.
The global travel booking abandonment rate averages 90.74% for 2019 so far, with cruise and ferry websites experiencing the highest levels of abandonment, according to new research figures from SaleCycle.
Are you struggling to get great results from your Facebook ads? Wondering if youre making mistakes that are hurting your campaigns?
Lets start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In addition, 83% of mobile business travelers have booked travel after doing research on their smartphone. Additionally, 75% of travelers start by using a search engine to find places to stay, according to the latest imFORZA marketing research report.
One of the easiest medium to engage with customers, Instagram actively adds new features every month that can attract conversion.
Were getting closer to the holiday season, and as were restructuring and mapping out our social media strategies for 2020, its crucial for hotels and resorts of all shapes and sizes to consider all the new changes happening on social media.
Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, its entirely free!
Google continually makes changes to improve their search results each day. Most changes arent noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.