When done well, metasearch can be a hotels best friend. Its a source of demand that can be more affordable than OTAs, more reliable than your brand.com and less costly than brand marketing. On the flipside, when done poorly, metasearch can waste money and reduce profitability.
Online success for hotel properties starts with technology platforms. Digital marketing doesnt have to be complicated, the right technology should only make things easier.
Slashing rates to boost occupancy can be very tempting. But is important to note that lowering rates doesnt create demand; it can erode your price and brand integrity.
Yes, there has been yet another change in the digital marketing world of hoteliers! Google, far and away the dominant force on metasearch, announced they will begin to offer users greater rate transparency in Google Hotel Ads and in hotel searches
Lindsay Herbert is an expert on the subject of digital transformation – she even wrote the book on it. She has received international praise for her book Digital Transformation, which gives a practical and direct approach to innovation that dispels the myths behind the business worlds most infamous buzzword.
Having a slow running website is a nightmare because it can put potential customers off of buying through your site or readers from viewing your articles and information.
The more Big Data an OTA has, the more it can expect higher conversions or higher margins, says Steve Endacott
The road, the car, and the fuel are three components necessary for a journey, and in the absence of anyone, the journey cannot begin. The same can be said of front desk software, a booking engine, and a channel manager. The three combined are essential to the function of a modern hotel, and in the absence of any one of them, the hotel cannot operate at the level of competitiveness needed to succeed in the current era.
Traditional accommodation houses such as Hotels and Motels have now got the opportunity to take advantage of this accommodation booking platform introducing a new clientele which brings with them a unique hospitality experience.
We all understand how technology has advanced at an astonishing rate over the past decade, and a lot of the devices and systems we thought of as cutting edge ten years ago are already obsolete. A perfect illustration of that is the technologies and methods used for modern marketing online.