Incorporating Diversity into Your Website – By Kristen Sullivan and Todd Taylor

Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious indicators that companies not only preach but practice diversity as part of their brand purpose. Diversity is not a trend but rather an ongoing commitment to inclusion and equality.

Hotel Website Design in 2021 – By Jeremiah Mathews

As travel once again resumes, it’s time for hoteliers to shift their focus and begin planning their digital marketing strategy for 2021. A good place to start is your hotel’s website; it’s where potential guests are first introduced to your brand and often the landing page for online media campaigns. We have compiled a list of tips and ideas for freshening up your website this spring, to attract users and put your best foot forward.

Tips to Manage Your Hotel's Social Media to Drive Sales

Social media is one of the leading resources for travellers to seek recommendations for accommodations for their next travel destination. This is why hotel owners must make sure they are present where their audience is. Social media management for hotels is an essential part of marketing strategy.

Hilton Santa Monica Hotel & Suites Opens

Hilton Hotels & Resorts, together with Westmont Hospitality Group yesterday announced the opening of Hilton Santa Monica Hotel & Suites. Located just a few blocks from the shores of the Pacific, Santa Monica’s newest lifestyle hotel stands out, offering more suites – and some of the most spacious accommodations – than any other hotel in the area.