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Similar to the giant balloons that will rise above the high school marching bands and floats that carry celebrities through the streets of Manhattan in the Macy's Thanksgiving Day Parade, a philosophical framework hovered over the parade of presenters who took the stage at the annual Phocuswright Conference last week in Los Angeles

Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotel’s group and corporate sales teams.

Hotel Koning von Ungarn, a hotel located in the capital of Austria – Vienna has implemented an innovation at the website. At present, all of the visitors have an opportunity to plan their stay in Vienna in details, due to implementation of special widget – Our.Guide.

Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.

Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com?

One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people.

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space.

The benefits of hyper-personalization are well known to the travel industry. Making your customer feel loved, launching unbeatable granular marketing and ensuring relevancy will undoubtedly deliver huge gains for your organization.

Booking is increasingly finding itself in the position of being both a customer and competitor to Google.

We’re nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide. There have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts, to let’s dive in and look at each one.