Facebook will buy TripAdvisor – Opinion piece by tourism marketing expert Chris Torre
There is an apparent trend showing social media platforms are shifting more towards 'authentic; usage of the platforms that encourage community building, and were seeing more features and changes coming as a result. Staying on track with these changes will be important for the long-term success of your campaigns.
Sentence over false reviews sold to hundreds of hospitality firms is landmark fraud ruling
Consider how Amazon grew to the retail gargantuan it is today. Step one, see an opportunity to provide a better service by removing friction points. Step two, incremental growth through adoption and retention of loyal customers. Step three, data, data, and more data. Step four, harness data into action – innovate, enhance, and repeat.
Bad news. The cart abandonment rate in the travel industry is higher than any other – with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
Many US Facebook users have changed privacy settings or taken a break
Why It's One of the Most Important Online Revenue Drivers
Google continues to encroach gradually on OTA turf. The tech giant's most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the same time announcing the development of a 'hotel-plus-flight product.'
If you havent taken advantage of your hotels Google My Business listing, whats the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. Whether its a hotel or bed & breakfast, you can use Google My Business to better promote your property and increase your presence in local search.