Now available for viewing and download, the Q1 2019 Hotel Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.
Industry figures have welcomed the Competition and Markets Authority (CMA) enforcement action against major online travel agents on hotel bookings but said it does not go far enough.
As a marketer, you might be spending a lot of time ensuring your ad creative is compelling and on brand. But are you spending enough time with your mobile design team?
Last week, Facebook announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps.
In the past year, theres been a lot of discussion and scandal around data breaches and platform manipulation from third parties. This newsletter, which is covering the last few weeks of news, shows that this is still front and center in the minds of many, including the platforms themselves. Without further adieu, lets take a look at whats new on social media and how it will impact hotels and resorts.
Online Booker Alleges Conspiracy to Inflate Prices
Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand.
The CMA has secured a victory for UK holidaymakers as some of the biggest online hotel booking sites make formal commitments to change their ways.
Expedia, Booking.com, Agoda, Hotels.com, ebookers and trivago have been investigated over high-pressure selling tactics and misleading discount claims, the competition watchdog says.
A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs. So, how can hotels make sure that they are in the best position possible when it comes to this new design?