Hotel Website Design in 2020: A Guide

With 2020 upon us it’s a good time to evaluate your website performance and determine what changes you want to make to optimize your hotel website design. In our industry, a website can make or break a business. In order to convince the people who land on your website to learn more about your property and ultimately convert, you have to know what will actually compel them to stick around and take action.

Google Eyes: More and More Travelers Are Looking to Google – By Nick Hopkins

Let’s start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In addition, 83% of mobile business travelers have booked travel after doing research on their smartphone. Additionally, 75% of travelers start by using a search engine to find places to stay, according to the latest imFORZA marketing research report.