First Impressions Count! Why Hotels Must Translate and Localise Their Website

Consumer research has shown that 75% of customers will only buy in their own language. So, if you only have an English language website, you’re missing out on generating revenue from a large number of potential customers who do not speak English. This, coupled with competition that grows fiercer with each season and the constant effort to attract new customers from a wider reach, might be a good reason to take a serious look at getting the professionals in to help you with your website translations.

The Push for Direct Bookings: Hotels Can Have It Both Ways – PhocusWire

Numerous reports suggest that hotels have seen a swing towards consumers booking direct as lockdown restrictions ease and travel resume. There are various reasons for this, ranging from trust that had existed pre-pandemic with brands or consumers visiting websites of hotel properties to learn more about the safety and hygiene protocols being put in place.

Incorporating Diversity into Your Website – By Kristen Sullivan and Todd Taylor

Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious indicators that companies not only preach but practice diversity as part of their brand purpose. Diversity is not a trend but rather an ongoing commitment to inclusion and equality.