Google is making a major change to the way it manages hotel booking links adding an organic list that enables hotels, online travel agencies and other booking sites to get visibility for free, provides more extensive booking options for consumers and potentially makes Google an even more competitive player in the metasearch space.
The knowledge that consumers turn to mobile and online search engines to find information on potential purchases mean that brands are constantly running fresh advertising campaigns to attract consumers. Many of these countries dont share the same primary language and local culture, requiring localisation in terms of processes, products, and marketing content. With this being said, there are many dos and donts that marketers should be aware of before starting their campaigns.
Google has agreed to pay a 1.1 million fine levied by authorities in France over misleading star ratings for hotels.
Travelling during festival season can be an incredibly enlightening experience for tourists. In-depth cultural norms and traditions come to the forefront when travellers get to intermingle with locals, and cultural tourism can flourish. To share more about local festivals that takes place in Vietnam, The Philippines, Indonesia, Korea and Malaysia, some of which are under the radar for tourists, weve asked members of our global transcreation (creative translation) and localisation team of linguists and editors to share more about festivals they love in their home countries.
Once again in the fourth quarter of 2020, Vrbo was a relative bright spot in Expedia Groups financial report, with most of the vacation rental site's bookings coming direct through Vrbo.com. Thats part of the reason Expedia Group CEO Peter Kern says the company has removed Vrbo from Googles vacation rental metasearch product.
The commission-free STAAH booking engine comes to hoteliers aid as the accommodation industry comes out of a pandemic-struck 2020.
At Fuel, we believe that creating kickass blog content for your hotel website is the first step in achieving this goal. We have created this guide to help you produce, maintain, and optimize the content on your hotel blog for the best possible user experience and ultimately, a #1 spot in the search results.
In our previous INSIGHTS article, we spoke about the first goal, and the need to focus on direct bookings (in addition to OTAs) to provide an all-round stellar customer experience. When potential customers are assured of updated (and well-translated) information, theyll be more comfortable in making a purchase. In this piece, well expand on the second goal by discussing how to build and manage multilingual websites for better SEO rankings and content!
Its been an interesting year putting together a content library via this blog so you can catch up on the latest hospitality trends, tips to grow your business, hospitality distribution, and revenue management guides, and digital marketing advice.
Five Elements of Website Copywriting That Turn Hotel Seekers into Bookers