10 New Creative Room Types to Boost Revenue

Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology. At the start of the pandemic, marketing was put on hold at many organizations as operations adjusted to the new normal. Now, during a pandemic with hyper-local ebbs and flows, creativity reigns supreme. It’s a great time to experiment with new ways of making money!

6 Easy Promotion Ideas to Supercharge Your Bookings

Even before COVID, hotel marketing was not easy due to the highly competitive nature of this industry. Well, guess what? Things have become a whole lot tougher as demand has shrunk and everyone from a five-star resort to a motel and vacation rental is clamoring to get bookings just to sustain. So, what promotions can you push out that get people so excited they can’t wait to book their stay?