Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests.
With studies estimating that 91% of users rely on an online review before booking, you probably dont need to be sold into their importance.
Hotel marketing has always been a blend of creativity and data. Theres equal parts of data-driven revenue management, copywriting and consumer psychology. At the start of the pandemic, marketing was put on hold at many organizations as operations adjusted to the new normal. Now, during a pandemic with hyper-local ebbs and flows, creativity reigns supreme. Its a great time to experiment with new ways of making money!
Even before COVID, hotel marketing was not easy due to the highly competitive nature of this industry. Well, guess what? Things have become a whole lot tougher as demand has shrunk and everyone from a five-star resort to a motel and vacation rental is clamoring to get bookings just to sustain. So, what promotions can you push out that get people so excited they cant wait to book their stay?
A US man is facing up to two years in jail in Thailand after posting negative reviews of a hotel he stayed in.
Its not just about getting visits to the website. Its about getting quality traffic that book.
In response to surging demand for longer-term stays, Booking.com is now allowing property partners to offer weekly and monthly rates.
Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.
With all the heated discussions about Google dominating travel and increasing calls by industry pundits and experts to lessen hospitalitys dependency on the search giant, one thing is for certain: cash-strapped hoteliers today simply cannot just pause or abandon their marketing presence on Google.
Little more than six months ago, the one topic that kept travel executives awake at night was Google increasingly siphoning off industry profits by moving deeper and deeper into the travelers' user funnel.