Internet

A group of European technology platforms, including ground transport specialist Bolt, are part of a joint effort working towards “better regulation of platform companies.”

According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on an OTA.

The platform says it has 1.2 million users and is expanding the online travel agency element of its business. Travello acquired Backpacker Deals, an online youth market specialist, late last year.

Consumer research has shown that 75% of customers will only buy in their own language. So, if you only have an English language website, you’re missing out on generating revenue from a large number of potential customers who do not speak English. This, coupled with competition that grows fiercer with each season and the constant effort to attract new customers from a wider reach, might be a good reason to take a serious look at getting the professionals in to help you with your website translations.

In the future, in Germany, contract hotels will be allowed to offer overnight stays at lower prices than those listed on Booking.com.

Numerous reports suggest that hotels have seen a swing towards consumers booking direct as lockdown restrictions ease and travel resume. There are various reasons for this, ranging from trust that had existed pre-pandemic with brands or consumers visiting websites of hotel properties to learn more about the safety and hygiene protocols being put in place.

During the last HSMAI Marketing Advisory Board (MAB) meeting, we tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.

Trivago will be offering users the chance to purchase tours and activities via a new service formed through a deal with Musement.

Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious indicators that companies not only preach but practice diversity as part of their brand purpose. Diversity is not a trend but rather an ongoing commitment to inclusion and equality.