Your Emails Are Failing Your Hotel’s Guests. Here's What Needs To Happen. – By Pete DiMaio

Hoteliers love to brag about the size of their email database and often attribute near-magical powers to the ability to send a message to tens, or hundreds, of thousands of potential customers. However, just because you can, doesn’t mean that you should. In fact, we would suggest, that as a rule, you shouldn’t. Spamming (and we do mean spamming) your entire database in an effort to drive occupancy is not only poor marketing, it’s causing you to alienate your potential guests and push them to unsubscribe from your emails.

HSMAI Insights – Innovation in Hotel Sales Brought About by the Pandemic – By Ed Skapinok

The pandemic may have brought a lot of difficulties over the past 18 months, but because of those struggles, it has also brought a lot of innovation. Recently members of HSMAI’s Sales Advisory Board (SAB) discussed what they are doing differently and how they are staying innovative to stay at the top of their game. Here are a few key takeaways from their discussion.

Instagram: Is It for You?

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform.

Three Ways Travel Brands Can Capitalize on Pent-up Demand – PhocusWire

With pandemic restrictions easing in some areas, consumers are ready, and excited, to travel again. Many people are fully vaccinated, tired of being at home and have been saving funds and travel miles to spend on their first opportunity to “revenge travel.” After months of stay-at-home orders, “revenge travel” is how consumers will make up for missed and cancelled trips.