Sales and Marketing

Of the leading 'Experience Brands' featured in Group XP's study quantifying the financial value of exceptional, 360º brand experience, one major industry is a surprising 'no show' on GXP's Top 30 list: hospitality.

The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts – driving traffic to your hotel website and attracting even more prospective guests.

In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hotel marketers.

The changes were spurred when the professional networking site discovered that the top 1% of content creators – also known as power users, or perhaps influencers – were receiving the vast majority of engagement with their posts.

An AI-powered platform will allow hoteliers to activate all their guest data and drive guest engagement with one-to-one marketing

Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.

Gift cards can be an effective way to increase online sales, acquire new customers and encourage return visits. Arm yourself with these tools, tips and tricks to master this relatively underutilised revenue stream.

Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts.

According to surveys, word of mouth marketing impression results in five times more sales than a paid impression and people are 90% more likely to trust a brand endorsed by a friend.

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests.