Fuel Hotel Marketing Podcast: Episode 188 – 12 Things You Shouldn't Let Google Automate

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

HSMAI and Revenue Analytics Release a New White Paper – The New RMS: A Buying Guide

The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New RMS: A Buying Guide, a new white paper that explores modern hotel revenue management systems, including how they have evolved – and how they need to evolve – in the aftermath of the pandemic that has seriously disrupted the hospitality industry.

Fuel Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, there is always room for improvement. Today we’re going to review three email tests you can run right now as well as look at real world improvements.