Fuel Hotel Marketing Podcast: Episode 135 – Google Is Going To Destroy Us All (Starting With The OTAs)

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing down anytime soon and it’s also happening in every major industry. In this episode, we look at some of the things that Google has been working on over the past 5 years and how joining the dots paints a potentially devastating picture for many businesses – starting with the OTAs.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February 2020 Edition

As we continue to ramp up our 2020 digital strategies, it’s important to stay ahead of the curve with the latest changes in the digital landscape. This month’s updates include changes to featured snippets, key points to consider when deciding to leverage the social platform TikTok, and the rollout of video ad blocking in Chrome. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.

5 Powerful Luxury Hotel Digital Strategies You May Be Missing – By Margaret Mastrogiacomo, EVP Strategy

As the luxury marketing landscape evolves and becomes more competitive, luxury hotel brands need to be innovative and experience-driven now more than ever, beginning with their online presence. With the average traveler spending 13% of their time online conducting travel-related activities (Think With Google), it’s crucial for luxury hotels to ensure they provide the most relevant and compelling content throughout the travel planning journey. Here are five powerful strategies your luxury hotel brand can implement to create more meaningful digital experiences and drive greater success.

TravelNet Solutions and Doug Kennedy Announce Upcoming Webinar for February 21st

As part of its ongoing commitment to education and training, TravelNet Solutions is pleased to announce their next sponsored webinar with Doug Kennedy, the lodging industry’s most experienced sales and guest service trainer. The webinar titled 'Turn Your Inbound Reservations Team Into Sales Hunters!' will take place at 11:00 am CT on February 21st, 2020.

How to Get More Bookings With a Full Funnel Marketing Strategy

Whether you’re at a Hotel, Resort, Vacation Rental Management Company or a B&B, getting to full occupancy doesn’t happen overnight. There are thousands of businesses vying for travelers so your business needs to stand out from the rest. With changes to Google, OTA competition, Airbnb, and buyer behavior it can be a challenge to know how to market your property. In today’s travel landscape it’s essential to have a full funnel marketing strategy and be seen from traveler’s first Google search to creating a reservation at your property.

Fuel Hotel Marketing Podcast: Episode 132 – Shocking Revelations Of Hotel Guest Behavior (Part 1)

Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got us thinking that there are probably a lot of hotels that aren’t regularly evaluating the user experience and how users are interacting with their websites. We are going to dive into what user behavior you should be tracking, how you can track it and what you should be doing with the behavior data you collect.