Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers.

Forget OTAs – Hoteliers Biggest Competitor For Direct Bookings is Google

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among those who rely on direct online bookings for revenue. Google had previously been an ally in bringing qualified visitors to hotel websites but has now become your biggest competitor.

The Travelling Youth: Why Hoteliers Need to Think Experience Before Rooms, Adventure Before Luxury – By Marco Rosso, Country Manager – Spain at SiteMinder

Let’s not kid ourselves. As consumers and travellers, we’re all quite spoilt. Spoilt for choice, that is. It’s the reason that ads for some of the world’s most incredible, all-inclusive destinations, where we don’t have to worry about anything but our sunbed on the beach, don’t always have us leaping out of our seats.