Sales and Marketing

Everything a digital marketer does should be for a reason – including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.

Oscar-winning actress Susan Sarandon stars as the brand’s Global Ambassador

Within the tourism sphere, it can often feel like trends are waves, out of our control. But what are the key elements for DMOs to build back better?

Hoteliers love to brag about the size of their email database and often attribute near-magical powers to the ability to send a message to tens, or hundreds, of thousands of potential customers. However, just because you can, doesn’t mean that you should. In fact, we would suggest, that as a rule, you shouldn’t. Spamming (and we do mean spamming) your entire database in an effort to drive occupancy is not only poor marketing, it’s causing you to alienate your potential guests and push them to unsubscribe from your emails.

Compared to their predecessors, Gen Z consumers have an even deeper affinity for, comfort with, and adaptability to all things tech (and the ever-evolving changes which accompany that).

The pandemic may have brought a lot of difficulties over the past 18 months, but because of those struggles, it has also brought a lot of innovation. Recently members of HSMAI’s Sales Advisory Board (SAB) discussed what they are doing differently and how they are staying innovative to stay at the top of their game. Here are a few key takeaways from their discussion.

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform.

With pandemic restrictions easing in some areas, consumers are ready, and excited, to travel again. Many people are fully vaccinated, tired of being at home and have been saving funds and travel miles to spend on their first opportunity to “revenge travel.” After months of stay-at-home orders, “revenge travel” is how consumers will make up for missed and cancelled trips.

Hotels Struggle To Do More With Less for Guests Who Want More For Less

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months, according to data from digital ad intelligence platform Pathmatics.