Sales and Marketing

In the travel and hospitality industry, you know that your business would do better if you accommodated your overseas guests with not just your website but also signages and menus in the preferred languages of your target audiences and markets. All you need now is to get that translation done. Sounds simple enough, right? Except that the next decision you need to make is how you’re going to do it in a way that preserves the integrity of meaning in the source language and intent of your collaterals, when it gets translated into the target language. And this is where things can go really, really wrong.

To thrive in the unpredictable business environment is no mean feat. The dynamic nature of things makes it imperative for entrepreneurs to keep a constant check on their performance and to measure themselves against well-established indicators of success.

The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel. In today’s episode we’re going to hit the highlights and most surprising findings. Spoiler alert: Get ready for a booming spring and summer.

Among the many noticeable changes in the last 12 months has been people’s approach to gifting.

Jumpstart your revenue & distribution with strategic advice industry leaders STAAH collaborates with Tourism Malaysia along with renowned Hotel Associations and key players in the hospitality space to lead a discussion on COVID-19 recovery and revitalising properties’ sales strategies.

For all the challenges that Covid has created in the travel industry, it has also taught us some important lessons. First among these is that survival and growth depend on pivots, innovation, evolution – new approaches and new ways of thinking. We’re reaching a point when it’s time to start thinking about marketing again and that raises an important question. Where do you turn for the expert marketing that’s going to help deliver your recovery and growth in 2021?

The World Tourism Organization (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely.

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.

Boost bottom-line profitability – One of the most important catalysts for growth at your hotel is non-room revenue. These sources of revenue, such as F&B, golf, spa and retail, can bolster your performance and boost bottom-line profitability.