Marriott International now is selling to corporate customers in the United States twice as many nights and booking twice as many nights than it was in April and May, Marriott SVP and CFO Leeny Oberg said Monday during the J.P. Morgan Gaming, Lodging, Restaurant & Leisure Management Access Forum 2020.
This month, Microsoft Ads expands LinkedIn targeting availability, Connected TV advertising continues to grow, and mixing realism with illustration is a design trend that arrives just in time for the holidays. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.
Sponsored Ads or Sponsored Listings have become a popular product for each metasearch channel as part of the COVID-19 recovery strategy. How to get more visibility and capture new demand for a specific destination is crucial, as well.
Often times we see specials and packages continually repeated while searching for a hotel. If youre getting tired of seeing the same promotions, so are your potential guests. So get creative with your offers and generate far more interest in your hotel from both new and returning guests. Here are some ideas how you can do this:
A lot has changed in these few short months. What has not changed is your guests expectation to be wowed by your experience and service.
With over 20 years of experience in sales and organizational leadership representing major brands such as Google, Walmart, Verizon and BlackBerry, Ryan is a dynamic leader who delivers exemplary client experiences and inspires sales teams to achieve optimal performance and exceed sales targets
Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. Its one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the 'work from home' reality faced by many.
There are many things that influence a hotels reputation and overall success. While being on top of every single one can easily become overwhelming, the good news is that all aspects of a hotel experience can easily be analyzed through guest feedback. The way travelers rate different categories, amenities, or services has a significant impact on a hotels overall score. Especially during these times of crisis, travelers rely heavily on the opinion of previous guests when making a booking decision and are more likely to judge the hotel stay through a different, more selective and cautious perspective.
IHG has enhanced its programme to provide appropriate and creative meeting and event solutions, without compromising on the experience or the flexibility that meeting planners require.
In order to make up for lost revenue due to the COVID-19 pandemic, it is important to drive occupancy through strategic marketing efforts. To make these efforts a success, it is essential to approach your guests with targeted and appealing offers. But how can you ensure that you are targeting guests with the most relevant offers? The answer lies within customer segmentation.