Sales and Marketing

This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15%. This explains why Booking.com dramatically decreased its advertising spend.

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?

Recently, smart hotel marketers are embracing paid social media advertising to alleviate periods of weakness and drive revenue from hyper-targeted social campaigns. However, there are multiple best practices and nuances to be mindful of when formulating your hotel social media advertising campaign specifically intended for aiding low periods.

B2B technology marketing agency Puzzle Partner marks major milestone working with the industry’s most recognized technology brands to generate excitement and exposure

As the number of hotel distribution channels, marketing tools and rate types increase – and the cost for each booking varies – so does the need for determining a hotel’s optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel’s overall revenue goals and needs.

The expansion will triple the size of the Company’s current offices and enable the fast-growing firm to attract expert digital talent on both coasts.

The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.

Achieving customer loyalty is the Holy Grail of hoteliers.

If you had a dollar for every time a co-branded hotel credit card got updated this year, you would have enough money to raid the minibar on your next stay.