Micro-Weddings & Minimonies – Adapting Your Hotel for Small-Scale Celebrations – By Kristen Sullivan

Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the rise. While this downsizing of events has certainly impacted the hospitality industry, hoteliers can adapt their offerings to cater to these safety-conscious couples.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: January 2021 Edition – By Margaret Mastrogiacomo

As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

Vacation Rentals Peaked in 2020, Should Hotels Be Worried? – By Jeremy Razook

The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the COVID-19 pandemic has affected traveler sentiment, as travelers show a desire for a travel experience that minimizes interaction between other guests. But should hotels be worried?

What Hoteliers Need to Do in 2021 to Win Back Guests?

Hoteliers and everyone else in the travel and hospitality industry are tasked with not just attracting guests, but also convincing people that it is safe to travel and win back guests. With vaccines on their way and travel opening slowly, there is greater hope for the hospitality industry in 2021. Things won’t (ever) go back to normal overnight though.

How Hotel Salespeople Are Using Tech To Put People Back In The Sales Process – By Doug Kennedy

In recent years, sales conversations between buyers and suppliers have moved to digital formats such as email and in-app platform messaging in CVENT, The Knot, and CVB apps. Too many salespeople mistakenly believe that two urban legends: that planners exclusively prefer digital communications, and that the most important factor is simply being the first to respond. On top of it all, the 10+ years of surging demand in the pre-pandemic era caused the sales culture at many hotels to devolve into an 'order-taking paradigm' and set the stage for what I call the era of 'silent selling.'

Hospitality Trends: Promoting a Safe Holiday Staycation Close to Home – By Lize De Kock

In terms of travel trends for 2020, exploring the most scenic route from the kitchen to the couch has so far topped all best-of lists. Anything other than that required a major overhaul of health and cleanliness standards of hotel accommodation, along with getting used to a major shift in guest expectations and how to effectively serve others.