Sales and Marketing

The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers. To stand out, you must find new ways to reach your audience. PR for hotel properties is one option that you’re likely not using yet.

Guest experience has evolved from just loyalty programmes to creating immersive experiences across the entire guest journey.

HSMAI convened commercial executives from 11 brands, 20 management companies, and 10 ownership groups to discuss evolving trends in revenue generation, commercial strategy, and consumer behavior as well as the opportunities to envision a different future to optimize profitability at an executive roundtable in Dallas on Sept. 30 as part of HSMAI’s Commercial Strategy Week.

Don’t wait for the gifting season to set in before you start promoting gift cards. There are plenty of opportunities throughout the year to market them.

In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan of Hotel Guest Management and “Hotel Management Do’s and Don’ts” on YouTube.

Travelers Focused on Different Things During Dreaming Phase

This new agreement is designed to create a seamless, integrated travel experience and allow eligible members to enjoy benefits from both Marriott Bonvoy and the Rakuten loyalty program.

With the travel and tourism industry gradually recovering from the devastating impact of the Covid-19 pandemic, destinations are aiming to take advantage of a pent-up appetite for foreign holidays. ForwardKeys’ Market Research Manager, Luis Millan, discusses the various strategies that tourist boards can employ to encourage the reactivation of travel to their destination.

UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The explores the growing affection one has towards a particular country or culture displayed on the screen.

As travel recovery continued in the summer, the online travel giants scrutinized their marketing investment to take advantage of, and drive, momentum in Q2 and beyond. Booking Holdings, Expedia Group and Airbnb looked to what they already had in terms of their existing customer bases and continued to put marketing dollars elsewhere, hopefully to bring in new travelers.