Sales and Marketing

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

In 2022, a diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution. Amidst a major turning point for domestic and international travel rebounding from COVID-19, we aimed to find consistencies, gain understanding, and share real-world experience in the evolution of the sales process.

Through its partnerships, Meet Boston seeks to provide important industry networking forums, act as a conduit to local leadership, and share specialized, educational workshops.

Social Media Engagement Benchmarks for Travel Brands

Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for individuals across your company. But what should a strategy focus on to make it robust, effective and meaningful?

Competing against large hotel chains and OTAs with extensive marketing budgets can be intimidating for independent lodging businesses. To stand out online and attract travelers, you must develop creative and compelling ad campaigns and use them strategically. With demand expected to reach new heights in 2023 and travelers focusing on experiences, advertising can be a very effective way for hotels to reach their target audience and drive direct bookings.

Complimentary Registration Courtesy Of Travel Outlook, Better Talent, and Track Hospitality Software

Hotel Brands Drive Loyalty Among Less-Frequent Travelers

One day a few months back, the main phone line rang at our headquarters office. Can you imagine the surprise when our receptionist heard a man’s voice saying this: 'Hello, this is Doug Kennedy calling for Doug Kennedy.' At first, she thought it to be a prank, but thankfully she did not hang up on him, because it was in fact Doug Kennedy, President & CEO of Peapack-Gladstone Bank. As it turns out, Doug Kennedy had been personally spearheading an internal initiative to take his relatively small but mighty bank to even higher levels of service.

As the markets have opened up and travel continues to rise, Hoteliers should not ignore this important market segment – Corporate clients to maximize occupancy and revenue.