Sales and Marketing

In the current market, most hotels, resorts and other venues are experiencing a significant softening in group demand. However, this does not necessarily mean that hotel salespeople are fielding fewer inbound leads, but rather multiple leads are coming in for dates that are in peak demand for transient and for other group business. Here in the era of electronic RFP’s, where one piece of business generates a proposal request for 8, 10 or more properties, hotel salespeople are perhaps busier than ever simply keeping up with what often feels like 'lead spam.'

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

Squeezing out revenues at every opportunity – whilst still delivering a superior CX – is now top priority for travel companies. Margins are under pressure and customer expectations are rising. Those companies who crack this new status quo will be the real winners. And it all comes down to data.

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.

Setting a price customers are willing to pay, based on the perceived value to them, is one of the highly recommended pricing techniques. Revenue Management expert and Founding Director of ARMA, Melissa Kalan helps understand this technique and offers valuable tips on executing this strategy.

Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches.

For decades, hotel management companies and brands have relied on telephone mystery shopping as a primary tool to measure the sales effectiveness of sales and catering sales colleagues. Here’s what to do instead.

The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer’s loyalty.

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers.