Fuel Hotel Marketing Podcast: Episode 131 – Is It Time To Re-Evaluate Your Booking Engine?

Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system?

Bing Hotel Ads Are Here: How to Incorporate Them into Your Digital Strategy

After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now.

Fuel Hotel Marketing Podcast: Episode 129 – Launching Your Hotel’s SMS/Text Messaging Campaign

Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast.

Fuel Hotel Marketing Podcast: Episode 128 – The 5 Ps of Storytelling for Hotels (from Hotel Speak)

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown