Sales and Marketing

TravelBoom Marketing will offer a full range of strategic marketing services for travel and tourism clients

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

Company emphasized unique, targeted experiences in response to consumers' altered expectations

A global call for governments to restart international travel – 'Reunite' launches 7 June

The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New RMS: A Buying Guide, a new white paper that explores modern hotel revenue management systems, including how they have evolved – and how they need to evolve – in the aftermath of the pandemic that has seriously disrupted the hospitality industry.

Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, there is always room for improvement. Today we’re going to review three email tests you can run right now as well as look at real world improvements.

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing.

Planners are ready to get back to in-person meetings while attendees are a bit less enthusiastic, MMGY tells HSMAI.

In order to help travel marketers measure the pulse of the rapid change in the travel industry as it recovers, YouGov has delved into the latest consumer trends among key U.S. travel audiences.

Launch of Worldwide Campaign, Starring Lil Buck, Dominique Mirambeau and Mao Xiaoxing, Aims at Re-igniting the Love of Travel