Why Is Hotel Marketing So Hard? (And What to Do About It)

If you’ve been in the hotel industry long enough, you’d remember when having a few wholesalers’ contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol’ days are gone for good. Hotel marketing is getting more and more complicated, and it’s unlikely that the trend will revert any time soon, so you’d better be prepared to overcome new obstacles and challenges every week.

Hotels Are Still Tripping over Themselves to Offer Free Goodies to Fake Influencers – The Next WebHotels Are Still Tripping over Themselves to Offer Free Goodies to Fake Influencers – The Next Web – The Next Web

Brands and businesses everywhere are starting to adopt new forms of advertising that involve partnering with so-called “influencers” on social media. But how willing are they to vet the actual accounts on whom they spend hundreds of dollars? Apparently not much – even when the account in question is an obvious fake.

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition – By Margaret Mastrogiacomo, Vice President Strategy

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.

Update Your 800 Message On Hold To Encourage Direct Bookings And Cross-Sell – By Doug Kennedy

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting.