Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition – By Margaret Mastrogiacomo, Vice President Strategy

This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings – By Margaret Mastrogiacomo

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?

Do You Know Your Hotel’s Optimal Business Mix?

As the number of hotel distribution channels, marketing tools and rate types increase – and the cost for each booking varies – so does the need for determining a hotel’s optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel’s overall revenue goals and needs.

Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition – By Margaret Mastrogiacomo, Vice President Strategy

The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.