The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September 2020 Edition – By Margaret Mastrogiacomo

This month, Microsoft Ads expands LinkedIn targeting availability, Connected TV advertising continues to grow, and mixing realism with illustration is a design trend that arrives just in time for the holidays. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

Hotel Impact Scores During Crisis – The Good, The Bad, And The Ugly – By Laura Badiu

There are many things that influence a hotel’s reputation and overall success. While being on top of every single one can easily become overwhelming, the good news is that all aspects of a hotel experience can easily be analyzed through guest feedback. The way travelers rate different categories, amenities, or services has a significant impact on a hotel’s overall score. Especially during these times of crisis, travelers rely heavily on the opinion of previous guests when making a booking decision and are more likely to judge the hotel stay through a different, more selective and cautious perspective.

Now Available: Customer Segmentation During COVID-19 Whitepaper

In order to make up for lost revenue due to the COVID-19 pandemic, it is important to drive occupancy through strategic marketing efforts. To make these efforts a success, it is essential to approach your guests with targeted and appealing offers. But how can you ensure that you are targeting guests with the most relevant offers? The answer lies within customer segmentation.