Why Your Hotel Marketing Strategy Should Include PR and How to Use It Effectively

The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers. To stand out, you must find new ways to reach your audience. PR for hotel properties is one option that you’re likely not using yet.

HSMAI Hosts Roundtable for Hospitality Commercial Executives

HSMAI convened commercial executives from 11 brands, 20 management companies, and 10 ownership groups to discuss evolving trends in revenue generation, commercial strategy, and consumer behavior as well as the opportunities to envision a different future to optimize profitability at an executive roundtable in Dallas on Sept. 30 as part of HSMAI’s Commercial Strategy Week.

Tourism Strategies to Aide the Travel Recovery – By Luis Millan

With the travel and tourism industry gradually recovering from the devastating impact of the Covid-19 pandemic, destinations are aiming to take advantage of a pent-up appetite for foreign holidays. ForwardKeys’ Market Research Manager, Luis Millan, discusses the various strategies that tourist boards can employ to encourage the reactivation of travel to their destination.

Online Travel Giants Ramp Up Marketing Spend – Travel Weekly

As travel recovery continued in the summer, the online travel giants scrutinized their marketing investment to take advantage of, and drive, momentum in Q2 and beyond. Booking Holdings, Expedia Group and Airbnb looked to what they already had in terms of their existing customer bases and continued to put marketing dollars elsewhere, hopefully to bring in new travelers.