Sales and Marketing

Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system?

Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage.

Stop letting these 3 web metrics spin you in circles.

The Hospitality Sales and Marketing Association International (HSMAI) is launching the Hotel Digital Marketing Essentials, a six-week virtual classroom series in 2020 in partnership with the current and previous chairs of the HSMAI Marketing Advisory Board, Holly Zoba and Dan Wacksman.

After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now.

Want better results in 2020? Ten things we recommend you do now.

Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast.

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown

With the holiday season now in full swing, hoteliers should be thinking of creative ways to attract seasonal travelers and capture those last minute bookings. Here are some tips to take into consideration when marketing to guests this holiday season.

As for most industries, it’s important for the hotel industry to adapt to the digital age in order to remain successful, especially with the expansion of people searching for the best hotel deals online. To remain competitive means constantly being up to date with the latest digital marketing trends.