All the way back in episode 47, we asked the question Is Google Becoming An OTA?. Also, in episode 99, we discussed the fact that Google Is Building A Hotel Marketing Demogorgon. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesnt look like its slowing down anytime soon and its also happening in every major industry. In this episode, we look at some of the things that Google has been working on over the past 5 years and how joining the dots paints a potentially devastating picture for many businesses starting with the OTAs.
As we continue to ramp up our 2020 digital strategies, its important to stay ahead of the curve with the latest changes in the digital landscape. This months updates include changes to featured snippets, key points to consider when deciding to leverage the social platform TikTok, and the rollout of video ad blocking in Chrome. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.
As the luxury marketing landscape evolves and becomes more competitive, luxury hotel brands need to be innovative and experience-driven now more than ever, beginning with their online presence. With the average traveler spending 13% of their time online conducting travel-related activities (Think With Google), its crucial for luxury hotels to ensure they provide the most relevant and compelling content throughout the travel planning journey. Here are five powerful strategies your luxury hotel brand can implement to create more meaningful digital experiences and drive greater success.
Partnership will deliver enhanced payment experiences to ALL-Accor Live Limitless loyalty members
As part of its ongoing commitment to education and training, TravelNet Solutions is pleased to announce their next sponsored webinar with Doug Kennedy, the lodging industrys most experienced sales and guest service trainer. The webinar titled 'Turn Your Inbound Reservations Team Into Sales Hunters!' will take place at 11:00 am CT on February 21st, 2020.
This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance.
Its not just the start of a new year, but a new decade – meaning there are new updates, announcements, and initiatives kicking off around the industry. Read on to discover the top five things you need to know now in hotel digital marketing and make sure you start the new decade off on the right foot.
Whether youre at a Hotel, Resort, Vacation Rental Management Company or a B&B, getting to full occupancy doesnt happen overnight. There are thousands of businesses vying for travelers so your business needs to stand out from the rest. With changes to Google, OTA competition, Airbnb, and buyer behavior it can be a challenge to know how to market your property. In todays travel landscape its essential to have a full funnel marketing strategy and be seen from travelers first Google search to creating a reservation at your property.
Here at Fuel, we constantly preach about reducing friction on your hotels website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got us thinking that there are probably a lot of hotels that arent regularly evaluating the user experience and how users are interacting with their websites. We are going to dive into what user behavior you should be tracking, how you can track it and what you should be doing with the behavior data you collect.
Bamboe Inn Homestays general manager, Jessica Harlina, did not either. Till she completed ARMAs revenue management course.