Everyone is more than a mere sum of their product purchases
Email is no doubt one of the most effective marketing tools for hotels to connect with past, present, and future guests. Weve seen that even during a global pandemic, email shines through as one of the strongest, most reliable forms of communication. With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further. More than ever, hoteliers must maximize the use of this channel to ensure they stay consistent with their brand and share relevant, personalized information with their database.
How Independent Hotel Call Centers are Outshining Many Hotel Brands Using Customer Feedback
Based on the conversations Im having with clients and contacts it seems that demand for groups and events is coming quicker than expected. At most hotels, salespeople have either been recalled from furlough or from helping to cover hotel operations. As they return to their old chairs, this is a great time for leaders to set new goals and/or for self-motivated sales supernovas to create new habits for themselves.
Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however, isnt limited to language.
In todays podcast we dissect an article with all the details of PPC ad testing by sharing three tests that can (and should) be run by every hotelier.
Luxury Travel Advisor caught up with Alexis Romer, vice president of sales for the Luxury Travel Industry at Marriott International Luxury Brands and Tristan Dowell, global vice president for Luxury, Lifestyle & Leisure for Hyatt Hotels Corporation to get the pulse on how they are working with travel advisors as we turn the corner on the pandemic.
Like every other marketing channel, the email marketing landscape is constantly changing. Lets take a look at the latest tips to stay ahead in this game.
Capturing and keeping consumers attention is no easy feat, especially with all the information theyre bombarded with daily. Its crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute or posting just for the sake of it. In doing so, youre sure to raise brand awareness and ultimately increase conversions.
Before you analyze your data and see the outcomes for yourself, there is no right or wrong idea for sales. Of course, it is important to do your research, but dont be afraid to explore and experiment. Trying out new ideas that you have never tried before can sometimes lead to unbelievable results. To get you inspired, here are 7 room sales strategies to increase your hotels room occupancy and revenue.