Sales and Marketing

An increasing fraction of the travel sector, cultural tourism is defined by the search for rich experiences that go beyond beautiful views and adventurous activities. This type of travel has seen an uprising level of popularity in the last years. Globalization has opened up doors towards different and often exotic cultures that are waiting to be explored.

Hilton announced today the launch of a campaign intended to encourage travel to the island of Puerto Rico.

To mark its first participation in ITB Asia 2019, Upgrading.cc, one of the world’s leading online upselling platforms for hospitality and travel companies, extends an exclusive 3-month free trial of zero commission to hotel groups in Asia Pacific when they sign up as partners during the months of October and November.

In our recent blog, Putting Contextual Advertising in Context for Hoteliers, we covered the many advantages that contextual advertising offers over more frequently used hotel advertising initiatives or strategies for driving direct bookings. So, what is holding hoteliers back from effectively implementing in-context ads? Here we take a look at how you can overcome the most common barriers that often stand in the way of many hoteliers today.

5 Ways Hotels Can Make Their Venue More Attractive To Brides

In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property.

Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing trends that may or may not benefit their hotel property. Here are some trends Vizergy recommends hoteliers to consider budgeting for in the upcoming calendar year.

How the 4 P’s of Marketing Can Help Improve Ownership Reports

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues. Unfortunately, this means the important things that are not urgent, get pushed to the side.

The new relationship will more than double the number of luxury and boutique hotels available to IHG Rewards Club loyalty members