Sales and Marketing

Things have changed drastically for every discipline in the hospitality industry over the past four months, including sales. As hotels are opening back up, many hospitality professionals are wondering which of these changes should be permanent – if any. HSMAI’s Sales Advisory Board (SAB) discussed this topic on a call June 11. Here are a few of SAB members’ thoughts on the biggest likely permanent changes they see.

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to do, and the immediate-action items for making the most out of your data to drive every booking you can in during a compressed booking window.

As the COVID-19 pandemic subsides, hotels are reopening, and people are beginning to travel again. However, given the nature of the pandemic, the traveler mindset has evolved and hotels are adjusting to a new normal involving extra hygiene and distance-related regulations. In this time of uncertainty, it is essential for hotels to make guests feel comfortable from the moment they book a stay.

Travel restrictions progressively being lifted around the world is clearly good news for our industry.

Board of Directors of Award Winning Tech PR Company Planned Closure Independent of Pandemic

Agency Will Spearhead Public Relations, LinkedIn™ and Content Strategy for Leading Sales and Catering Platform and CRM Solution

The reality is sobering. It's going to take a while for corporate travel to get back up, especially that of the major multinationals. Small and medium enterprises, well, that's a different story for another day.

As a concept, the Attribute Model redefines the traditional hotel product (rate plan + room type) and instead puts the consumer in control of choosing what they want and are willing to pay for by pricing the attributes in a typical rate plan along with those that make up the physical rooms in their hotel.

This month, Google announced the Google Page Experience update, Facebook expands testing for in-stream ads on Facebook Live, and Discovery Ads are rolling out globally. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

Summer of 2020: How To Sell To Callers Who Traditionally Vacation Elsewhere