Protect Profitability with Your Digital Marketing Spend – By Michael Bennett

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing. At Cendyn, we’re seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level we’ve seen. The outlook looks more positive into 2021, where larger brands are setting aggressive budgets in a bid to combat OTAs and maintain the profitability of direct bookings.

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money – By Pete DiMaio

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this article I am going to prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. I am also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate.

Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign

Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and provides some guidelines on putting together your own campaign.

If You’ve Got It, FLAUNT IT! – By Jen Cialfi

We often forget some of our favorite aspects of our vacations – the colorful food, the view from the pool, the calming ambiance of the spa. Those activities and moments during your stay are made possible by the amenities offered to you by the hotel. Your unique on-site amenities can help make the guest experience memorable. We’ve talked a lot about putting heads back in beds, so let’s look at some other ways to generate interest and business at your hotel by using what you already have.

Now Is the Time to Shake Up Your Sales Processes – Harvard Business Review

Major sales force changes such as restructuring or downsizing are disruptive to how sales teams work and to the systems that support them. A poorly-orchestrated change can damage customer relationships, hurt the top line, and threaten salespeople’s sense of control and self-esteem. Not surprisingly, leaders often wait to implement major changes until a significant event forces them to do so.