Sales and Marketing

A helpful guide to the travel intent products hoteliers should care about.

Choice Hotels International, Inc. (NYSE: CHH) today launched a nationwide, multi-media creative advertising campaign featuring the tagline 'Our Business is You.' The campaign leverages the consumer truth that 'business' can be defined broadly – rom meeting with clients to planning a family reunion.

To be sure your property doesn’t make the same mistakes, here are six strategies to give your hotel a head start in the transition.

Hotels & Resorts (IHG) announces the launch of a global marketing campaign for the company’s two largest brands, Holiday Inn and Holiday Inn Express. We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.

Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc

Seeks greater share of the corporate travel market

The evolution of HEBS Digital to NextGuest Digital reflects the agency’s place in the NextGuest ecosystem, a holistic solution for hoteliers that includes digital marketing, Customer Relationship Management (CRM), a technology innovations lab, and strategic consulting.

Through the use of video, photography, and digital experience platforms, 'Celebrate The Everyday,' which has been a year in the making, draws on The Langham brand’s reputation to set the scene where people choose to celebrate their lives’ most significant milestones.

New global brand campaign celebrates Sofitel's French roots, offering a modern spin on design, gastronomy, arts & culture, well-being and more

Designed by renowned creative director and typographer, Andreas Neophytou, who has done work for the world’s leading luxury brands, the new logo is defined by an elegant simplicity. Built on the legacy of the original logo, the leg of the R is extended in a lateral curve from the stem downwards to the baseline, eventually joining it to the 'e' resulting in a referential brush-like character the subtly alludes to the primary one.