Protect Profitability with Your Digital Marketing Spend – By Michael Bennett
The headwinds remain strong across hospitality. Yet, momentum is building especially when it comes to digital marketing. At Cendyn, were seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level weve seen. The outlook looks more positive into 2021, where larger brands are setting aggressive budgets in a bid to combat OTAs and maintain the profitability of direct bookings.