HSMAI – What the Future Holds for Sales Professionals – By Ed Skapinok

Things have changed drastically for every discipline in the hospitality industry over the past four months, including sales. As hotels are opening back up, many hospitality professionals are wondering which of these changes should be permanent – if any. HSMAI’s Sales Advisory Board (SAB) discussed this topic on a call June 11. Here are a few of SAB members’ thoughts on the biggest likely permanent changes they see.

Fuel Hotel Marketing Podcast: Episode 153 – Why Your COVID-19 Recovery Depends On Your Hotel CRM

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to do, and the immediate-action items for making the most out of your data to drive every booking you can in during a compressed booking window.

Whitepaper – How to Optimize Your Hotel’s Transactional Communication During COVID-19

As the COVID-19 pandemic subsides, hotels are reopening, and people are beginning to travel again. However, given the nature of the pandemic, the traveler mindset has evolved and hotels are adjusting to a new normal involving extra hygiene and distance-related regulations. In this time of uncertainty, it is essential for hotels to make guests feel comfortable from the moment they book a stay.