Leveraging Online Booking Engine for Small Groups – By Lauren Hall, Founder & CEO, IVvy

The group booking process is broken. It’s a polarizing reality that all hospitality professionals know to be true. Group business – small groups, specifically – represent a wealth of potential revenue to hotels, but that revenue is often beyond tangible reach. Why? Because the operational structure put in place to support small group business was in desperate need of an update years ago – an update that it never received.

Chatbots To The Rescue: Boring Forms Beware – By Andrew Sanders, VP, Travel & Hospitality North America for DataArt

Picture this: you’ve been waiting for your next vacation for ages. You finally have a travel plan on the horizon and excitedly search for the best available options. You find your dream trip and click on the 'book now' button to set your itinerary. The moment is finally here! But oh no…you are presented with a giant form.