Technology

Big Data & Tourism: Covering Your Blind Spots Till Recovery

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While people generate a lot of data on the internet purposely or accidentally there are several other Alternative Data sources that the travel industry can use to make better decisions. These datasets can help the travel industry in seeing their “blind spots” and make more analytics-driven decisions.

Coco Collection Selects Cendyn to Power Their CRM and Loyalty Programs

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Using eInsight CRM, Coco Collection will have access to the industry’s most robust CRM solution, allowing them to learn more about the unique preferences of each guest and deliver unforgettable experiences throughout the guest journey. By collecting and organizing data from multiple sources, eInsight CRM’s unified profiles provide an in-depth look at each guest’s interests and behaviors.

Google Launches Travel Insights Tools in the U.S. – Google

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Today we're launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we'll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.

What Your Guests Are Saying About Hotel Cleanliness – By Laura Badiu

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Hotel cleanliness is one of the most important and decisive factors in today’s hospitality business. The quality of the cleanliness and sanitation standards is bound to have a higher impact on travelers than ever before and this means that the hotel's reputation also stands in the balance. In fact, a recent report conducted by the American Hotel & Lodging Association (AHLA) determined that, when booking a hotel, enhanced cleaning and hygiene practices rank as the second most important factor, right after price.