AccorHotels Announces First SO/ Hotel in The Americas
AccorHotels announces plans to further expand its presence and options for travelers in the Americas with the introduction of SO/ Havana Paseo del Prado, a new address set to open in early 2020 in Havana, Cuba. SO/ Havana Paseo del Prado will be located at the intersection of Paseo de Marti and Malecón, in the heart of one of the most emblematic neighborhoods of Cuba’s capital.
“We are thrilled to introduce the vivid and playful SO/ Hotels & Resorts brand into the Americas and look forward to debuting the brand’s first hotel in the region in the heart of Havana,” said Heather McCrory, AccorHotels Executive Vice President of Operations, North & Central America. “Vibrant, edgy, fashionable and bursting with local energy, SO/ hotels are an exceptional fusion of local culture, lively entertainment, outstanding food and beverage options and services, and avant-garde design with a touch of luxury. We are certain that SO/ Havana Paseo del Prado will please even the most audacious luxury travelers and become one of the most trendy and social destinations in the city.”
A Luxury Hotel Brand Makes its Debut in HavanaOne of the fastest growing brands in the AccorHotels luxury portfolio, SO/ Hotels & Resorts is an exclusive lifestyle brand with one-of-a-kind, fashionable properties located in select high-energy and dynamic destinations worldwide. With design at the core of the SO/ brand, the hotel in Havana will unfold as a glamorous yet playful masterpiece featuring the creative signature of celebrated Spanish fashion designer Agatha Ruiz de la Prada – from the hotel’s emblem to the staff’s stylish uniforms.
“I am incredibly excited to take part in the design of the new SO/ Havana Paseo del Prado,” commented Agatha Ruiz de la Prada. “Havana is a magical and colorful city, and the design process came quite naturally. The world of Cuban dance was my central inspiration, and with that, the project came alive almost out of its own accord.”
With 10 stories above street level on a 5,000 square-meter parcel, SO/ Havana Paseo del Prado will feature 250 guest rooms, including 36 suites. Ranging in size from 34 to 64 square meters, guest rooms will consist of stylish contemporary furnishings, neutral palettes, splashes of color, innovative technology and thoughtful designer amenities.
The hotel will offer five food & beverage outlets including a specialty restaurant and rooftop bar on the ninth floor, an exclusive chocolate café bar, a lively lobby lounge and bar, and an all-day signature dining restaurant. Additional hotel features include three interior meeting rooms spanning approximately 200 square meters; a 400 square-meter SO/ SPA with six treatment rooms; a 150 square-meter SO/ FIT fitness center; and a 155 square-meter swimming pool with an adjacent pool bar. The hotel will also feature additional signature elements of the SO/ lifestyle such as the Just Say SO service and SO Parties, featuring the hottest DJs and artists.
In partnership with AccorHotels, SO/ Havana Paseo del Prado is part of Grupo de Turismo Gaviota, a Havana-based tourism and hospitality company boasting three decades of experience in the industry with over 85 hotels, representing more than 30,400 rooms throughout Cuba.
SO/ hotels are vibrant and highly sought-after destinations for trendy and discerning travelers. In addition to SO/ Havana Paseo del Prado, the brand will soon unveil hotels in dynamic and desirable locations including Auckland (November 2018), Kuala Lumpur (2020), Samui (2020) and Jakarta (2021.)
These additions will expand an eclectic SO/ portfolio which already includes two stunning SO/ properties in Thailand, Bangkok & Hua Hin, SO/ Mauritius, SO/ Singapore and the recently opened properties including SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg.