The brand behind the world’s first on-property music festival series (WAKE UP CALL) today announces its newest project: W Records.
At its core, W Records is a record label and resource for artists selected by W Hotels and their music industry partners. From signing to release, W Records supports artists through every step of development, providing recording space, video shoot locations, mixing and mastering and finally, distribution of the new sound via live performances, streaming and vinyl production.
Tracks for W Records are recorded, naturally, in W Sound Suites (the brand’s signature, on-site recording studios) with four rising artists stepping up to the mic over the next year. Starting today, tracks from the first artist will be released through W Records both digitally and via limited edition runs of vinyl, offering W fans a throwback way to enjoy new/next music .
“Over the brand’s 20-year lifespan the music industry has changed beyond recognition, and we have changed with it. Intimate live performances in our Living Rooms have evolved into weekend-long music festivals throughout our hotels. The curated soundtracks of years ago have given way to late night recording sessions in our W Sound Suites. That’s because one thing remains constant: travel and the allure of a W hotel room inspiring musicians around the world,” said Anthony Ingham, Global Brand Leader, W Hotels. “W Records is, undoubtedly, a natural next step for W and music. It represents a complete 360-degree approach to our innovative music programming – one in which we support emerging talent, provide them a place to record, distribute their music and act as a live venue. We’ve accomplished each of these tasks in increments before, but now we can do it all.”