Have you noticed how there is a ton of literature on the internet on Hotel revenue management strategies and how to increase occupancy, direct bookings, OTA bookings, and so on? And there should be, after all, it is a crucial aspect the industry! But what nobody talks about as much is how to increase the non-room revenue at a hotel. Hospitality, today, is no longer just about offering a room to the guest and charging them for the night. It involves so many other aspects that guests not only expect but eagerly look forward to.
This being the reality, how can hotels increase their non-room revenue? We’ll tell you. Stay tuned to learn 6 hacks that you can implement at your property to increase your hotel non-room revenue.
1. Food & Beverage outlets
This is one of the most common non-room hotel revenue options. And there are several ways by which Food and Beverage can add revenue to a hotel. Depending on the size of your hotel, you can either have a quaint, little bistro or a café with a view of multiple restaurants each offering a different cuisine or experience to patrons. Think of boulangeries, bakeries, patisseries and what not! The easiest way to increase revenue through F&B is to offer something that appeals to guests and non-guests alike.
You could also promote your restaurant or bar by hosting a food festival, happy hours, an all-you-can-eat buffet, a karaoke night or any such event at regular intervals. This can be a great way to attract people to your property, even if only to the bar or resto. Getting the locals addicted to your F&B offerings can be a sure shot way of keeping your non-room revenue high.
2. Health and wellness outlets
Be it a gym, a spa, a wellness center, a sauna or even a pool- make sure you don’t miss out on catering to the ones who like to take care of themselves. Before you freak out, I don’t mean that you need to make a hefty investment in a world-class spa, fly down trained masseuses from exotic locations or sell your house to buy expensive gym equipment. You could have even one of these, but you need to offer something that your patrons will not find anywhere else.
Instead of going all out on the infrastructure, your spa can offer unparalleled service and treatments. Even if you have a modest swimming pool, you could make it irresistible by offering some really amazing cocktails at the poolside bar. Get creative with how you can floor your guests because they don’t all come looking for ostentation. Sometimes simple but sincere efforts to impress them can also rake in the big money!
This one really depends on the type of property you own. If you have a conference hall or a banquet hall, you need to cash in on it heavily. Given that there are more reasons for get togethers today, than perhaps ever, your chances of renting out such halls are a lot higher! Depending on where your property is located, you can take a call on who your potential customers are.
From corporates or startups looking to rent halls for their meetings or events to familial or social get togethers! Perhaps a graduation day celebration, a bridal or a baby shower, a quinceanera, a wedding reception, what have you! If you have the real estate, no matter how big or small, there is someone out there looking to rent out a hall. Find out what the demand is for and attract them to you! The possibilities are endless, as are your hotel revenue sources!
4. Parking lots
A decade ago if someone were to mention parking lots as a hotel revenue generating idea, ridicule would have been guaranteed. But today, the most likely reaction would be “Oh my god! Of course! Why didn’t I think of it earlier!”.
Like I just mentioned, if you have the space or the real estate, there are a lot of people out there who are willing to pay you to use it. Given how automobile-heavy cities and towns are getting these days, parking issues are rampant. You could use your parking lot in multiple ways to generate non-room hotel revenue. You could throw open your parking lot to non-guests when you can (during local events, off seasons, etc.), and for a nominal charge you can make money out of an amenity that would otherwise not be termed as “lucrative”!
5. Kids Recreation centre
Be it in business hotels or leisure ones, having a babysitter handy can work wonders to your guest experience. No matter how much one denies it, every parent has those days when they wish they could leave their children in safe hands for a few hours and just RELAX! Whether it is a working parent who might have to travel with their toddler, or a family that is travelling with kids- everyone needs their time out. This is where you get creative with your non-room revenue streams to increase hotel revenue. Have a kids’ activity center where parents can, without fear, leave their kids and spend time at the spa or go for a trek.
6. Pet services
For pet owners, pets are no less than children, so the same sentiment comes into play here, as with the above hack. Many hotels have pet spas these days, and if you think that’s a bit extreme, you could customize it to whatever you think works with your audience. How about hiring someone to walk guests’ dogs? Or maybe invest in a mini jacuzzi for pets? Walk this extra mile, and you are sure to stand out from the crowd!
While these were some ways by which hotels could increase their non-room revenue, what about keeping track of the revenue that is generated by these outlets? You can trust us to take care of that. Hotelogix offers unlimited POS to hotels, empowering them to branch out their revenue sources without having to worry about consolidation. Our world-class cloud-based PMS has revamped the way thousands of hotels, spread across a hundred countries, manage their hotel operations. With Hotelogix PMS, you can be sure to stay on top of all your non-room revenue sources. Reach out to us at firstname.lastname@example.org and we’ll show you how we can help transform your hotel business.
Looking for a way to manage your non-room revenue sources? We have just the solution for you. Check out Hotelogix Now!
Divya Bhat is a content strategist and writer with over a decade’s experience in journalism and marketing. Apart from working with some of India’s leading media houses, she has also worked as a French language translator. An avid Customer Experience enthusiast, she is also passionate about the Travel & Hospitality industry. You can reach out to her at email@example.com