Nor1 Strengthens Singapore Presence, Welcomes Hospitality Industry Veteran Sandra Tye As Regional Director, Business Development, APAC

Nor1, the leader in upgrade, upsell, and merchandising technology is proud to announce and welcome Sandra Tye as Regional Director, Business Development, APAC. Ms. Tye, based in Nor1’s Singapore office, will be responsible for expanding and strengthening Nor1’s relationships with industry partners throughout APAC.

Sandra Tye

“I am very excited to be working with Nor1 to provide hotels and resorts intelligent upsell solutions that optimize the amount of revenue they can realize from every single guest transaction,” said Sandra Tye, Regional Director, Business Development, APAC.

Tye added, “I am eager to help hotels dramatically increase RevPAR, ADR, and guest satisfaction by utilizing Nor1’s intelligent upgrade, upsell, and merchandising platform. One crucial, deciding factor for my joining Nor1 was the realization of how many upgrade and upsell opportunities are being overlooked by all of the other approaches I’ve seen or experienced. Nor1’s suite of products can maximize total revenue and enhance the guest’s journey at the same time. Nor1 is truly the leader in this space.”

“We are very pleased and excited to welcome Sandra to the Nor1 Team,” said Jason G. Bryant, Nor1’s Founder and CEO. “We are confident that her knowledge, reputation and experience in the APAC region will be a great asset to Nor1 in expanding adoption of our upgrade, upsell, and merchandising platform.”

About Nor1, Inc.

Nor1 logoNor1 is the leader in hospitality upgrade, up-sell, and merchandising technology.

Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Our investors include, Concur Technologies, Goldman Sachs, and Accel Partners.

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Media Contact:

David Hallman
+1 408.850.9953