New leader appointed to IHG's Marketing leadership team
IHG (InterContinental Hotels Group) announced hospitality veteran Brian McGuinness as Senior Vice President of Global Guest Experience Shared Services.
McGuinness joins IHG charged with creating and delivering global guest experience solutions across the company’s portfolio of leading brands. The appointment reflects IHG’s ongoing commitment to provide a differentiated and meaningful experience for each and every guest at the more than 5,400 hotels operating under the company’s 15 brands.
With more than 20 years of hospitality experience, McGuinness most recently served as Global Brand Leader and Senior Vice President for Marriott, Sheraton and Delta Hotels, where he was responsible for brand strategy, marketing, design and guest experience. Brian spent 19 years with Starwood Hotels & Resorts where he led the launch of Aloft and Element hotels and the efforts to bring innovation and lifestyle to the select service category.
Reporting to Claire Bennett, Chief Marketing Officer, McGuinness is based at IHG’s Americas headquarters in Atlanta.Claire Bennett, Chief Marketing Officer, commented: “Brian’s industry experience is unparalleled. He is renowned for challenging the norm and creating experiences for guests that set trends, and challenge expectations. With Brian at the helm of our new Global Guest Experience team we have the dedicated focus needed to continue evolving how we design, develop and – most importantly – deliver the experiences that set our IHG brands apart. With his extensive background in brand strategy, marketing and design, as well as guest experience, Brian is perfectly positioned to lead this charge for IHG.”
McGuinness added: “I’ve loved every minute of my career in this industry, because I’ve led teams with exciting challenges and the freedom to think big, so moving to IHG was the perfect next step for me to take. It’s an exciting time for our portfolio and as a team we’re ready to build off the fantastic legacy of our brands, the creative thinking of programs in flight, and the opportunities that are ahead of us.”