Trivago has admitted misleading Australian consumers with TV ads aired up to 400,000 times falsely claiming its highlighted deals were the ‘best price’.
The hotel comparison website has also admitted tricking consumers with dodgy discounts by comparing premium and luxury rooms, The Daily Telegraph reports.
The admissions, contained in a filing obtained by the paper, concede the Australian Competition and Consumer Commission’s (ACCC) two key claims against the website in a case brought before Melbourne’s Federal Court in August.
Trivago said its “lowest rate statements may have caused some consumers to form an erroneous belief that the initial search page offers were the lowest rates” when there may have been cheaper offers in a “more deals”.
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