Airbnb Boosts Hotel Visibility With Homepage Refresh, New Filter – PhoCusWright

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Airbnb Boosts Hotel Visibility With Homepage Refresh, New Filter

Airbnb’s platform has officially been open to hotels since February, but not all travelers – primarily on the site to browse and book homes – have discovered the inventory.

That’s in part because hotels haven’t been featured on the site’s homepage – until now.

The company is pushing its hotels business by featuring a “Boutique Hotels” category on the main Airbnb landing page and by including hotels in its space type filter.

On the homepage, Boutique Hotels lives next to the Entire Homes and Airbnb Plus categories in the “More ways to stay in 2019” section. The placement is intended to make hotels easier for guests to discover and book.

If guests filter results by Home Type, hotel room is now included among the entire place, private room and shared room filters. 

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