White Lodging named Carolyn Hosna as its new vice president of marketing. Hosna and her team are responsible for strategy and execution of all hotel and restaurant integrated marketing initiatives, including nearly 100 premium-branded hotel properties and 30 restaurants across the country.
“Carolyn has a demonstrated track record of performance excellence at White Lodging and has developed an industry-leading team, and a suite of proprietary marketing approaches that truly differentiate our properties,” noted White Lodging Chief Commercial Officer Chris Anderson. “We’re excited to see her bring this focused approach to her new role and our expanding list of franchise and independent brands.”
“I’m excited about this new opportunity and the trust that White Lodging has placed in me since joining the company nearly 10 years ago,” said Hosna. “My team’s focus will be to further integrate our marketing disciplines to drive continued process improvement, innovation and greater top-line growth for our properties.”
Hosna joined White Lodging in 2009 and most recently served as managing senior director of digital marketing.
Prior to joining White Lodging, Hosna worked at Madhaus Studio where she worked with clients to improve their branding and online strategy.
She and her work have been recognized with numerous awards, including the Top 25 Extraordinary Minds of 2018 and numerous Adrian Awards from the Hospitality Sales and Marketing Association International. She also is heavily involved in industry initiatives, including serving on digital marketing advisory boards for Marriott, Hyatt and Hilton franchisees.