HEBS Digitals advertising and marketing campaign for The Resort at Pedregal, Travel+Leisures #1 resort hotel in Mexico, was recognized with a Silver Adrian Award. This win reflects a successful increase in bookings that achieved a 57X ROI.
HEBS Digital has been honored with a Silver Adrian Award for their work on The Resort at Pedregal’s Here Comes the Sun multichannel campaign by the Hospitality Sales & Marketing Association International (HSMAI) for 2018.
Known for its award-winning service and amenities, The Resort at Pedregal began development of this campaign with affluent travelers in mind. To attract the attention of this audience, HEBS Digital worked with the client to develop upbeat messaging and imagery with a memorable theme. The package included VIP round-trip airport transfers, a daily gourmet breakfast, 20% off exclusive excursions, welcome margaritas, and a complimentary bottle of Clase Azul tequila.
“We are always looking for creative ways to drive bookings that reach our niche affluent travelers; we thrive on providing guests with exceptional service and unmatched experiences,” said Adriana Silva, Senior Marketing & Public Relations Manager at The Resort at Pedregal. “It’s a collaborative achievement for all teams involved and such an honor to receive this recognition for our hard work.”
Utilizing SEO, SEM, email marketing, TripAdvisor display, social media ads, and merchandising on the resort website, HEBS Digital deployed creative across multiple channels that worked together to drive direct bookings for The Resort at Pedregal, including:
- 9% increase in unique website visits
- 1,816 visits and 5,247 pageviews from email marketing
- 229 bookings totaling 829 nights
- 57X ROI
“The Adrian Award and performance of the Here Comes the Sun campaign are a direct result of the collaboration of talented individuals across HEBS Digital, The Resort at Pedregal, JRPG Hospitality, J Public Relations, and others. I am thrilled that we were able to develop an engaging, enticing campaign that drove awareness and new visitors to the resort,” said Jacqueline Lucas, Senior Account Executive – Team Lead at HEBS Digital.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.
ABOUT HEBS DIGITAL
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425