Google Testing Price Modal Feature on Hotel Ads – Koddi

Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and continues to innovate, making a more user-friendly, visually appealing interface.

Enter the Price Modal. With this feature, users get a visual representation of the rates during a given period, typically “X” days. Instead of having to take the time and effort to manually click through numerous dates, by using the modal, travelers can instantly see which upcoming dates will be the friendliest to their wallets. The modal can show rates for up to about a month in advance, so whether users are planning a spontaneous trip this weekend or a trip two weekends from now, this feature will make their research much easier.

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