For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays.
The 2019 Digital Marketing Strategy Conference will be held on January 22-23 in New York, where we will be holding three workshops on topics aimed at helping hoteliers improve their digital strategy and increase direct bookings. The workshops are open to attendees and non-attendees of the conference.
See the details of each workshop below:
Master Class Series: How to Put Your CRM and Reservations Data to Work for You
Speakers: Jason Price, EVP, HEBS Digital and Nicole Adair, Corporate Director of Revenue Management, SHR
With booking windows shrinking, and with literally hundreds of channels for guests to book on, winning the direct bookings can be challenging. But the solution may be found in your own hotel reservation and CRM data. This workshop is all about your hotel data — where to find it, what data you have that others don’t, and what actionable steps you can take with your data to impact your bottom line.
In this workshop, HEBS Digital and SHR will share strategies you need to attract and convert more direct bookings and level the data playing field, including:
- What data advantages does your hotel already have that no other booking channel does?
- How should your data impact your pricing strategy and inform your marketing?
- What can you do today to start improving your data use strategy?
Master Class Series: How to Capitalize on the Full Travel Planning Journey from Dreaming to Booking to Increase the Direct Channel
Speakers: Brent Harris, Vice President of Business Development, and Margaret Mastrogiacomo, VP of Strategy, HEBS Digital
Travel planning: We all know from experience that a lot goes into planning the perfect vacation. And, with so many devices and planning resources, the journey is complex. According to Google, in a 60-day booking window, the average person has more than 38,983 digital micro-moments and interactions.
In this workshop, HEBS Digital will provide strategies for reaching potential guests throughout the entire travel planning journey, and how to address key digital micro-moments in each phase to shape and influence the booking decision.
Master Class Series: Your Website through Your Customer’s Eyes: What Makes Them Book?
Speakers: Jon Vecchiarelli, Director of Business Development, and Mariana Safer, VP of Client Success, HEBS Digital
As people interact with your hotel website at different phases of the travel planning journey, how do you reach different customer personas with messages tailored to where they are in the booking funnel? Further, hoteliers have access to a plethora of data, but what data should be looked at in order to make strategic changes to their hotel website?
In this workshop, HEBS Digital will walk hoteliers through the different website components that help to make up a revenue-driving site, and demonstrate how to make certain design choices based on available data. Hoteliers will walk away from this workshop with a clear understanding of what to look for as they audit their site, and how to approach their next website redesign.
Visit the HSMAI website for a detailed agenda and additional registration information.