Tru by Hilton Jacksonville St. Johns Town Center Hotel Opens in Florida

Rendering of a Tru by Hilton prototype
Tru by Hilton Jacksonville St. Johns Town Center Hotel Opens in Florida

Tru by Hilton, today announced the opening of its newest property, Tru by Hilton Jacksonville St. Johns Town Center. The 98-room hotel, located at 4640 Tropea Way, is owned and managed by Kana Hotel Group and located in the St. Johns Town Center and near the University of North Florida.

Tru by Hilton promises guests a simplified and spirited stay, rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.

“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative lodging option,” said April Erstad, general manager. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Jacksonville area.”

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own “Top It” breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free Wi-Fi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.