“Bleisure” is on the rise and it’s one of the biggest trends in business travel.
Blending work travel with leisure travel is one of the best perks of traveling for work. It helps save on vacation costs and creates a better work-life balance for travelers and the concept is growing by leaps and bounds as revealed in National Car Rental’s second annual State of the Business Travel Industry Survey.
“National’s new research shows that workers in general, and millennials in particular, are increasingly blending business travel with leisure activities, with nearly a third citing their desire to explore specific destinations as the number one reason to do so,” said Frank Thurman, vice president of marketing for National. “And business travelers of all ages clearly believe that bleisure travel helps them maintain a healthier work-life balance.”
The survey found that the uptake of “bleisure travel” crosses generations with 90 percent of millennials engaging in bleisure travel in the past year as well as 81 percent of Generation Xers and 80 percent of baby boomers.
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