U.S. hotel occupancy rose just 0.2% to 59.9% during the week of 3-9 February, while ADR increased 1.5% to $126.68 and RevPAR rose 1.7% to $75.84.
The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 3-9 February 2019, according to data from STR.
In comparison with the week of 4-10 February 2018, the industry recorded the following:
- Occupancy: +0.2% to 59.9%
- Average daily rate (ADR): +1.5% to US$126.68
- Revenue per available room (RevPAR): +1.7% to US$75.84
Among the Top 25 Markets, Super Bowl LIII host, Atlanta, Georgia, reported the largest increase in RevPAR (+33.2% to US$101.45), due to the most significant jump in ADR (+31.9% to US$147.83).
Norfolk/Virginia Beach, Virginia, saw the highest lift in occupancy (+4.1% to 47.6%).
San Francisco/San Mateo, California, posted the second-largest jump in both ADR (+18.0% to US$258.58) and RevPAR (+19.5% to US$207.52).
Overall, 14 of the Top 25 Markets registered an increase in RevPAR.
In comparison with its Super Bowl host time last year, Minneapolis/St. Paul, Minnesota-Wisconsin, registered the steepest declines in ADR (-35.9% to US$109.61) and RevPAR (-40.9% to US$64.15).
Two markets showed double-digit decreases in occupancy: Philadelphia, Pennsylvania-New Jersey (-15.1% to 56.2%), and Houston, Texas (-10.1% to 62.5%).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.