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[INFOGRAPHIC] Channel Distribution Strategy – Chain Property V/S Independent Property

[INFOGRAPHIC] Channel Distribution Strategy – Chain Property V/S Independent Property

Hospitality businesses are highly relied upon OTA’s to deal with their inventory, online travel agencies play a significant role and are found to be providing properties with real-time information. A core part of this research found independent properties surprisingly have a “balanced channel blend” and distribution cost was a key factor in their overall distribution strategy and use of information. Chain properties conversely, had a “high impact” on their channel strategy.

The below report is focused to help properties make their better choices when deciding on which channel to use.

Posted by on March 13, 2019.

Categories: Technology

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