The Importance of Personalization

People looking at a computer screen
The Importance of Personalization

Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties.

Vizergy’s CMS & platform makes it easy to personalize content and travel suppliers must, because consumers expect it. Vizergy clients who use this easy to deploy functionally are seeing much higher website engagement and conversion. 

Why Personalize?

Speaking directly to a visitor’s interests on your property’s website creates a more meaningful experience for them and increases their likelihood of converting.

According to New Epsilon research, 87% of consumers say they are more likely to do business with travel websites and/or apps that offer personalized experiences but say only 64% of travel sites are doing it well.

Website personalization can also enhance brand loyalty. A recent consumer report by Harvard Business Review found that two-thirds of consumers remain loyal to a brand because they feel they share similar values.

For more about website personalization, download our website personalization guide here.

About Vizergy® Digital Marketing:

Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment.  Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.

For more information, please visit