Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat As Regional Director, Business Development, Middle East

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Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat As Regional Director, Business Development, Middle East

Nor1, the industry’s most profitable upsell platform, and the global leader in hospitality upgrade, upsell, and merchandising technology is pleased to announce and welcome Hasan Barakat as Regional Director, Business Development. Mr. Barakat, based in Nor1’s Dubai office, will be responsible for expanding and strengthening Nor1’s relationships with industry partners throughout the Middle East and Africa.

“I am very excited to be working with Nor1 to provide Middle Eastern high-end hotels with an intelligent upsell platform that enables them to capture additional revenue, assisting with achieving their goals and targets, and additionally helps them enhance customer engagement and increase operational efficiencies,” said Mr. Barakat, “I’m looking forward to expanding the partnerships with our existing client base, and at the same time growing the presence of Nor1 throughout the region.”

Mr. Barakat joins Nor1 from Rotana Hotels Management Corporation, where he held the position of Corporate Director of Front Office. Prior to that role, he held various other management roles at Rotana, Jumeirah and Four Seasons hotels in the region. Hasan earned his Bachelor of Arts degree in Hotel Management from Applied Science University in Amman, Jordan.

“We are very pleased to welcome Hasan to the Nor1 Team,” said Jason G. Bryant, Nor1’s Founder and CEO. “We are confident that his industry knowledge and experiences gained while at these 5-star hotel brands will be a valuable asset to Nor1. We look forward to expanding the adoption of our upgrade, upsell, and merchandising platform throughout the region, and also to helping hotels understand the significant opportunity of applying AI and machine learning to their hotels and resorts.”

About Nor1, Inc.

Nor1 is founded on a rich heritage of hospitality technology innovation. Using its wealth of industry knowledge, Nor1 is committed in the task of helping hotels upsell their rooms and attributes using its proprietary decision engine, PRiME®.

With over 1 Million rooms serviced, Nor1 has developed new and innovative products and consultative services that empower today’s hotels to take control of their guest engagement and revenue destiny, and grow their business more effectively.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress UpgradeTM, CheckIn MerchandisingTM, eReachTM, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Nor1’s investors include Concur Technologies, Goldman Sachs, and Accel Partners.

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