Hotel Booking Websites Promoting Fake Discounts and Using Pressure Tactics, Says Which? – The Independent

Booking sites were given until September to clean up their act

Hotel booking sites are continuing to deceive customers by using pressure tactics and pushing fake “deals” despite a recent crack-down, reports Which?.

The consumer watchdog released new research claiming that Expedia, and Agoda, among others, are still indulging in practices outlawed by the Competition and Markets Authority (CMA).

In February, the CMA ordered Expedia,, Trivago,, Agoda and Ebooker to stop pressuring consumers to buy by giving a false impression of a hotel’s popularity, not displaying full costs upfront and advertising dishonest discounts.

However, Which? has revealed that these methods continue to be used.

It found that Trivago was advertising a deal with Expedia for the Millesime hotel in Paris, claiming the £244 price tag represented a saving of 63 per cent. However, this was only compared to the most expensive price advertised on another site – and, when the researcher clicked through, the other site was actually offering the same room for £4 less than Expedia.

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