Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year.
Price graph moves into search. Here’s a SERP for the query New York Marriott Marquis that includes the price chart:
Searchers can use arrows to move forward and back in order to see historical pricing trends for particular hotel properties.
Asked to comment, a Google spokesperson told us, “Our research has shown that travelers are looking primarily for price and availability information when searching for a hotel. To make our hotel search experience more useful for travelers and better connect them with travel providers, we are surfacing more price and availability information on the search results page.”
Click here to read complete article at Search Engine Land.