The evolution of HEBS Digital to NextGuest Digital reflects the agencys place in the NextGuest ecosystem, a holistic solution for hoteliers that includes digital marketing, Customer Relationship Management (CRM), a technology innovations lab, and strategic consulting.
HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is changing its name to NextGuest Digital, effective today.
“The name change to NextGuest reflects our goal of helping hotels reach their ‘next guest’ by leveraging our next-generation innovations in digital, CRM, and technology. NextGuest’s more comprehensive services will make us a more valuable partner for hotels” said Felix Laboy, Executive Chairman of NextGuest.
NextGuest Digital provides hoteliers with everything they need to thrive in the digital world, with cutting-edge web design powered by the agency’s own proprietary CMS technology and best-in-class digital marketing. The rebrand comes as parent company NextGuest expands to include a technology innovations lab, strategic consulting, and bolsters its ranks with experienced hospitality talent.
“The ongoing evolution of NextGuest and NextGuest Digital are compelling,” said Peter Seidenberg, Chief Executive Officer of NextGuest. “Given the number of exciting changes at our company, we felt it was appropriate to change our name to better match our mission.”
NextGuest Digital is just one pillar of the NextGuest company, which also includes NextGuest CRM, Labs, and Consulting. Based in New York, the company has offices in Las Vegas, Munich, and Tallinn. Each pillar of the company offers stand-alone services, while together they represent an all-encompassing partner for hoteliers.
About NextGuest Digital
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.