Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
This newest enhancement allows clients to optimize for voice search in an automated fashion using structured data, also known as schema markup. The structured data, which is in the latest JSON-LD format recommended by Google, enables rich results for your website and is embedded into website code to help it become more easily discovered by search engines and help optimize your website content for voice search.
Voice search impacts SEO rankings and drastically improves user experience – and because of that, by the year 2020, half of all online searches will be made through voice search. Due to its prolific use, search engines such as Google are placing a higher emphasis on voice search optimization, now built natively in the Vizergy CMS.
Leveraging this technology of structured data, the Vizergy Marketing System & CMS feed Google the content that your guests are looking for from reviews, to questions, or FAQs about your property.
Vizergy’s President, Robert Arnold, says, “if you optimize your site for voice search now, you’ll likely be ahead of the competition and see strong voice search rankings that will effectively grow your brand long-term. Our continued investment in the VMS and our momentum around our customer data platform, TargetingHub®, is strong as clients continue to look for smarter ways to deploy marketing resources and capture new guests in today’s hyper-competitive business environment.”
About Vizergy® Digital Marketing:
Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.
For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.
For more information, please visit www.vizergy.com.