GOOGL’s Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG – Yahoo

A radical shift in consumer preference has been driving demand for online travel booking sites, which enable seamless travel planning in this fast-paced world. Moreover, increasing proliferation of smartphones and Internet are aiding adoption of these sites.

Per a report from TechSci Research, the global online travel booking market is expected to see a CAGR of 12% over a period of 2020-2024.

Quick flight and hotel bookings, great discounts, price comparison and genuine hotel reviews by travelers offered by online travel sites are key growth drivers. Additionally, these sites have now started offering rental car services, which make intercity travel easier.

All these facilities prevent travelers from misguidance, frauds and help them in cost savings.

Given this upbeat scenario, Alphabet’s GOOGL division Google has been leaving no stone unturned to capitalize on prospects of the online travel space.

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