|Noteworthy in November and Year-to-Date (YTD):
- Growth in hotel demand exceeded supply growth, both in November, and YTD, as evidenced by increases in both Guest Paid RevPAR and Occupancy.
- Both the November and YTD booking windows and average length of stay continue to compress, making optimal channel mix more important than ever.
- The gap between Guest Paid Revenue and Hotel Collected Revenue increased in both November and YTD as compared to the same period last year, suggesting that additional channel optimization could lead to higher revenue capture.
- YTD growth in Brand.com room nights outpaced growth in OTA room night growth through November and exceeded branded hotel supply growth by a wide margin. As of Q3 2019, supply growth remained at 2% year-over-year1.
- Total US loyalty contribution increased +7.6% year-over-year as of YTD to 56.0% of totally bookings. When the book direct campaigns began in 2016, total year-end US loyalty contribution was 47.9%.
- As of November YTD, the higher a property’s Global Review Index (GRI), a measure of online reputation by ReviewPro, the more booking cost controls the properties exhibited. Properties rating over 90% GRI experienced -2.5% in bookings costs while those properties rating below 75% GRI had +3.3% booking costs.
- In November, Miami experienced above-average occupancy gains, offset by declines in both Guest Paid ADR (-2.6%) and COPE2 ADR (-3.0%). This suggests declining channel mix efficiencies given that not only the average Guest Paid ADR is decreasing, but also the mix of business is becoming more expensive to attain.
- New York City’s length of stay is down over 11% YTD, the largest decline in the top ten markets, and the booking window continues to compress. These metrics suggest that layering on additional group business or considering promotions aimed at increasing length of stay earlier in the booking window may enhance profitability.
- Hotels in Los Angeles and Chicago, on average as of YTD, experienced declines in Guest Paid ADR despite above-average occupancy gains, suggesting opportunities for more profitable distribution strategy.
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