HT-NEXT Keynote Sessions to Feature Speakers from Harley-Davidson, Disney and Marriott

Three compelling keynote speakers will present to more than 500 hospitality technology professionals at the upcoming HT-NEXT event, being held on 27-30 April in Scottsdale, Arizona.

Harley-Davidson Motor Company’s former director of communications, Ken Schmidt, will present ‘”Rev Up Hospitality: How to Dominate a Marketplace by Putting Your Brand’s Relationship First.”

When experience is a commodity, brands cannot rely on marketing alone to create lasting customer relationships. In this revved-up keynote, Schmidt crystalizes how the basic drivers of human nature need to be tattooed on the minds of everyone representing and responsible for creating a brand. As competition heats up, creating emotional resonance is a strategic business driver that will make sure brands stay relevant in an increasingly disloyal culture with more options than ever. Find out what worked for Harley-Davidson and apply the biker mentality to your own brands to create rabid fans – with or without the leather.

Tilak Mandadi, executive vice president, digital and chief technology officer of Disney Parks, Experiences and Products, will present the session “Delivering the Unexpected: How Disney Parks Define True End-to-End Experiences.”

When it comes to creating magic and memories, Disney has defined the game. In this keynote session, hear from Mandadi on how digital and physical are converging to transform the guest experience. He will share how he and his team leverage e-commerce, data science, AI/machine learning, cloud and information security, and more to define and deliver relentless innovations and strategic solutions in guest and consumer experiences and products, cast and crew experiences, all while increasing productivity and strategic business growth.

Adam Malamut, chief customer experience officer of Marriott International will present “Understanding and Beating the Disruptors.”

It’s an era of customer-centric innovation and the largest hotel brand in the world recognizes this and is upping the standards for all other brands. Malamut shares his unique perspective, with his background in experiential psychology, on how digital is changing service and is essential for survival in an economy that is powered on data and platforms.

Additionally, HT-NEXT will tackle unruly privacy legislation, unpack the ultimate guest room of the future, and help hotels navigate the pressure presented by global travel tech trends. With guest data as the new currency and personalization as the payoff, the stakes for surprise-and-delight have been raised, and HT-NEXT 2020 will help hospitality companies rise to the occasion.

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