DerbySoft, a leader in high-performance distribution services with over 400 connections to online travel agencies, wholesalers and tour operating groups globally, has finalized a new partnership with RLH Corporation (NYSE: RLH), a hotel company focused on the franchising of upper-midscale to economy hotels.
RLH Corporation will connect to DerbySoft through Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS. RLHC properties will now be able to enjoy additional distribution, connecting with larger wholesalers and OTA distributors through DerbySoft, creating a more powerful potential revenue stream.
“As our company grows, it is important to establish strong affiliations with companies such as DerbySoft,” said VP of Distribution and Channel Management, Alexa Montgomery Krnjaic. “We look forward to enhancing our distribution capabilities and ultimately reaching a broader audience through their platform.”
RLH Corporation is an innovative hotel company focused on the franchising of eight brands – Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Knights Inn. RLHC maximizes return on invested capital for hotels owners across North America through relevant and distinguished brands, industry-leading technology and forward-thinking services.
Working through the DerbySoft Connectivity Suite, RLHC’s 1,000+ franchised hotels will have access to more than several hundred distribution partners currently connected to DerbySoft. DerbySoft’s mission is to make the travel business easier by connecting hotels and distributors with the most accurate information—including availability, rates, inventory and content—to improve conversions and bookings.
“DerbySoft is very happy to be working with RLH Corporation and further expanding the technological partnership with Sceptre Hospitality Resources,” said Duane Overgaard, President of Connectivity for DerbySoft. “We are looking forward to the future opportunities that this partnership will enable for both of us. RLHC is a growing company, and we are excited to be a part of their future growth.”
DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects distributors and suppliers through the Connectivity Suite by offering streamlined connectivity at both the CRS and PMS levels. DerbySoft also provides solutions for suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns, and the Content Suite, a platform for collecting, managing and distributing quality hotel content to drive higher booking conversions.
Headquartered in Dallas, Texas with over 300 employees around the globe, DerbySoft continues to grow and develop the next generation of online hotel distribution infrastructure. DerbySoft.com.
Caroline Terry, Content Manager