Alex J. Cisneros Named Senior Vice President Revenue Generation for Red Roof

Alex J. Cisneros has joined Red Roof as Senior Vice President, Revenue Generation. Alex is leading the Revenue Management and Analytics teams, charged with helping to grow revenue and evolving the infrastructure to better support brand strategies. His vast knowledge across the industry and technical skills enhances Red Roof’s yield management strategies and advanced data analytics capabilities.

“As the leader in upscale economy lodging, Alex’s depth of knowledge about dynamic pricing and business intelligence solutions align well with Red Roof’s high-level business growth and goals,” notes Robert Hubbard, Executive Vice President, Operations, Red Roof. “He is a talented and skilled senior leader who is a dynamic addition to our Revenue Generation team and the Red Roof family.”

Prior to joining Red Roof, Alex was Vice President of Revenue Generation and Distribution for Wyndham Destinations. In his role he was responsible for North America’s end-to-end revenue generation process which included revenue management, marketing, analytics, customer experience and distribution. He was also key in transforming Wyndham Destinations from a product-centric to customer-centric organization. Alex played an integral role in Wyndham’s acquisitions and their integration and in implementing joint venture opportunities with other business units.

Alex also worked for New Jersey TRANSIT where he gained extensive operations research and analytical experience and implemented logistics and demand forecasting solutions. Prior to NJ TRANSIT he worked at Delta Services Group and AT&T where he provided consulting services on demand planning, pricing analysis, operations research, customer experience, and consumer analytics.

A native of Ecuador, Alex holds a BA in Economics from Rutgers University and a MS in Management and Hospitality from Fairleigh Dickinson University.