The COVID-19 pandemic has highlighted existing tensions, Advantage Hotels founder said
The ongoing COVID-19 pandemic has revealed growing numbers of franchisees dissatisfied with major hotel brands, according to the founders of Advantage Hotels. Patrick Mullinix, the company’s president and CEO, said the franchisee rebellion indicates larger companies are not supporting their hotel owners.
Mullinix, who formed the Austin, Texas-based company last year after acquiring Vista and Select Inn brands from Advantis Hospitality Alliance, said franchisees are tired of the lack of support they receive from the brands. The current economic downturn highlighted that lack of support, he said.
“Once the COVID pandemic hit the travel sector, it shut down the reservation system for every brand in U.S. It unveiled a realization, that brands didn’t provide much support,” he said. “The writing has been on the wall for a number of years. Now, dissatisfied franchise owners are now waking up to the real truth of how little their brands actually contribute to the success of their business compared to the high cost in which they pay to them monthly.”
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