Americans Are Returning to Travel As COVID-19 Restrictions Lift

As COVID-19 restrictions continue to lift, Americans are returning to travel again. According to the U.S. Travel Association, more than two-thirds of consumers miss traveling and can’t wait to get out again, and one in four are already planning a future vacation.

As COVID-19 restrictions continue to lift, Americans are returning to travel again. According to the U.S. Travel Association, more than two-thirds of consumers miss traveling and can’t wait to get out again, and one in four are already planning a future vacation.

Recently, Sarah Searls, Chief Customer Officer of Choice Hotels International, teamed up with YourUpdateTV to discuss the latest trends as Americans begin to travel again, and the ways Choice is working to meet customers’ current desires and needs.

Travelers will choose to drive, rather than fly, and hence take shorter trips, closer to home. According to a recent survey by MMGY Global, 74% of consumers feel safest in their own cars and 67% are likely to travel by personal car during the next six months. Choice Hotels’ nearly 6,000 franchised hotels across America are conveniently located near drive-to destinations and therefore well-positioned to support the resurgence of the American road trip this summer.

Travelers will place a renewed emphasis on their health and safety. Americans will have different comfort levels when they first venture out in this new travel environment and will be looking for indications from restaurants, hotels and attractions that they are committed to prioritizing travelers’ health and safety. Specifically, the hospitality and hotel industries have enhanced existing cleanliness procedures to address health and safety concerns associated with the pandemic. Choice’s Commitment to Clean initiative is designed to help give guests added peace of mind when booking a stay. Commitment to Clean is the company’s holistic approach to supplying hotel owners and their employees with the tools they need to help Choice-branded hotels worldwide achieve superior levels of cleanliness. As part of the initiative, every Choice-branded hotel is designating a “Commitment to Clean Captain,” each of whom is responsible for completing applicable best-in-class cleanliness training and communicating new protocols and best practices to the rest of each hotel’s staff.