Canopy by Hilton Jersey City Names General Manager and Director of Sales & Marketing

Canopy by Hilton Jersey City is set to open its first property in the Metropolitan area, and announces the appointment of Sietse Nabben, General Manager & Chief Enthusiast and Irene Song, Director of Sales and Marketing & Lead Sales Enthusiast.

Sietse Nabben comes to Canopy by Hilton Jersey City with over twenty years of professional hotel and hospitality experience. He has held a variety of managerial and directorial roles at several of the world’s most highly regarded and unique hospitality companies, most recently serving as Managing Director at Highgate’s Royalton Park Avenue Hotel, as well as playing a crucial role in the opening of Hotel Hendricks in Manhattan’s Bryant Park neighborhood. Before his arrival in NYC, Sietse spent time in SF Bay area, Chicago and Much, Germany in a variety of executive roles.

Born in the Netherlands, Nabben has both visited, lived and worked in some of the world’s most exciting destinations, always finding himself immersed in each community and discovering its unique sense of hospitality. He prides himself on being highly competitive and encourages his employees to explore and obtain a new world view that they may bring back to their careers with Canopy.

Mr. Nabben shared about his new appointment: “I am very excited to have been granted this opportunity to become the hotel’s Chief Enthusiast. Jersey City has developed tremendously in the last few years, and I am looking forward to fostering travelers’ relationships with our treasured neighborhood. Jersey City has been ready for a lifestyle hotel addition, the Canopy brand is a wonderful asset to the community, and I’m thrilled to be a part of it.”

Irene Song joins Nabben at the Jersey City-based property bringing her extensive background in hospitality sales and marketing to the Canopy team. Song received her Bachelor of Arts in Hospitality and Tourism Management from New York University and most recently held the Director of Sales position at two hotels under Boast Hotels portfolio, Red Lion Inn & Suites and Holiday Inn Express.

Song delivers successful results with her goal-oriented approach, adaptability and commitment to brand integrity. She is considered a self-starter by her peers and an expert strategist in the field of hospitality sales and marketing.

“We are thrilled to welcome Mr. Nabben and Ms. Song to Canopy by Hilton Jersey City. They will undoubtably be an asset as we further build and develop the property team,” says Ravi Dave “Mr. Nabben’s varied experience and passion for the industry combined with Ms. Song’s innovative spirit make them an integral part of this exciting, new property.”