Global fast food giant KFC says it is halting its “Finger Lickin’ Good” slogan given the current hygiene advice because of the coronavirus pandemic.
“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” the company said.
It has altered its packaging with the phrase obscured but KFC said the phrase would return when the time was right.
KFC outlets closed temporarily in March, but most have now reopened.
The company revealed its new look through a YouTube video, showing the slogan pixelated on posters and its food “buckets”, saying: “That thing we always say? Ignore it. For now.”
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