Survey of German Hotel Sector Shows Operators’ Confidence About the Future – Despite the Pandemic – Cushman & Wakefield

Despite the coronavirus pandemic, the German hotel sector is still expanding. This positive business climate was revealed in a survey carried out in the course of May and June by internationally-active property consultancy Cushman & Wakefield. 

Despite the coronavirus pandemic, the German hotel sector is still expanding. This positive business climate was revealed in a survey carried out in the course of May and June by internationally-active property consultancy Cushman & Wakefield (C&W). For the Operator Beat, C&W asked more than 30 professional operators being active Germany about their appetite for the 20 top hotel markets – and invited them to share their outlook.

Of those contacted for the survey, almost 95 percent expected the German hotel market to recover to its 2019 record level by 2022 or 2023 latest; none of the respondents, however, were expecting a full recovery next year. The focus on expansion remains unbroken, with 85% of operators reporting that all or most of their developments continue as planned; the fact that 84% are expanding and bidding on new leases underscores the sustained levels of activity in the sector.

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