Destination Ads: How to Increase Visibility

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Destination Ads: How to Increase Visibility

Sponsored Ads or Sponsored Listings have become a popular product for each metasearch channel as part of the COVID-19 recovery strategy. How to get more visibility and capture new demand for a specific destination is crucial, as well.

Sponsored Ads or Sponsored Listings have become a popular product for each metasearch channel as part of the COVID-19 recovery strategy. How to get more visibility and capture new demand for a specific destination is crucial, as well.

Destination Ads allow you to advertise your property on the top positions of the destination search results across Google, Tripadvisor, Trivago, Kayak and Bing to gain the most visibility and capture new demand for specific destinations.

With the increasing demand from the hotel chains, DerbySoft teamed up with metasearch channels to create the most complete guide about Destination Ads. This guide is to help you understand its importance as a part of today’s recovery strategy and push visibility of your brand in front of travelers.

In the guide, you will learn:

– How Destination Ads work, and what their difference are from Metasearch Ads and Display Ads.

– What kind of Destination Ads are available today, and where you can advertise your property.

– Recommendations on when and how to use Destination Ads.

Click here to download the complete Guide to Destination Ads and learn more about increasing visibility and search results with Google, Tripadvisor, Trivago, Kayak and Bing, and how DerbySoft can help.

About DerbySoft

DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects distributors and suppliers through the Connectivity Suite by offering streamlined connectivity at both the CRS and PMS levels. DerbySoft also provides solutions for suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns, and the Content Suite, a platform for collecting, managing and distributing quality hotel content to drive higher booking conversions.

Headquartered in Dallas, Texas with over 300 employees globally, DerbySoft continues to grow and develop the next generation of online hotel distribution infrastructure. DerbySoft.com.