Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.
The relaunch comes as the travel industry faces the worst tourism crisis since records began. World Tourism Organisation figures show that international tourist trips dropped by 65% during the first half of the year, an unprecedented drop. But Thomas Cook’s UK chief executive, Alan French, said the company was taking the “long view”.
The new “Covid-ready” website will initially sell holidays to beach resorts and cities in countries on the UK government’s travel corridor list, including Turkey, Italy and some parts of Greece. Further destinations will be added when government restrictions are lifted, alongside more hotels and other types of accommodation.
“We are launching now clearly aware of the short-term challenges posed by the pandemic,” French said. “We know Brits are keen to travel but feel nervous about safety and any changes to government rules on quarantine. We are only selling destinations on the travel corridor list and all the hotels are flexible. We won’t charge customers a fee to change their holidays if government rules change.”
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