Red Lion Hotel on the River Launches New Strategic Plan With the Announcement of Two Executive Promotions

Collage of images of the Red Lion Hotel on the River
Red Lion Hotel on the River Launches New Strategic Plan With the Announcement of Two Executive Promotions

The iconic riverfront hotel has sights set on growth with several planned strategic changes

Red Lion Hotel on the River Jantzen Beach announced today the promotion of two key members of the management team, Dani Boss and Tammy Oxentenko.

Dani Boss has been promoted to the position of General Manager, following her accomplishments as Director of Sales and Marketing for the Red Lion Hotel on the River.  An 18- year veteran of the hotel, she has helped oversee the tremendous success of the Red Lion and its evolution into a premier riverfront convention hotel.  As General Manager, Dani will continue to apply her keen sales and marketing skillset to all segments of the company, and will lead the hotel and team through a major multi-million dollar renovation.

Tammy Oxentenko, a 7-year veteran of the hotel, has been awarded the title of Director of Sales & Marketing, following her leadership and contributions as Director of Sales.  Tammy’s accomplishments include leading her sales team to achieve record breaking numbers for the property including 112% of revenue growth on top of past peak performance, being named Manager of the Quarter and developing her staff for future career opportunities.

Both Ms. Boss and Ms. Oxentenko will play an integral role in the property’s planned changes over the next two years.  While Dani will shift her duties to exploring new strategic opportunities to support the hotel’s growth and reorganization, Tammy will continue to focus on leading sales and marketing efforts, as well as take a larger role in local and regional organizations that support travel and events in Portland, Oregon. 

 “I am honored to be passing this baton to Tammy” said Dani Boss.  “She and I both began our careers at this property back in 1994 as sales managers, and it seems only fitting for someone with such history and passion for our industry, community and our property to lead us into the future.”

The Red Lion Hotel on the River has retained a large and talented team of professionals, who have propelled the hotel to be looked to by clients as a first stop for meetings and events.  Dani and Tammy intend to build upon the success of the team to further expand the hotel’s offerings and services, as they explore new markets and business opportunities. 

“Dani is a proven leader, with strong business acumen.  Her ability to successfully navigate through one of our industry’s most trying moments, speaks volumes to her skill level” said Maili Morrison, Chief Strategy Officer/EVP for COHO Services.  “With the upcoming changes, the property is positioned for great success in the coming years – having the right leadership at the helm will be key to the hotels’ growth.”

About Red Lion Hotel on the River

The Red Lion Hotel on the River is a full service convention hotel with 320 guestrooms and suites, onsite restaurant/lounge, in house catering services and over 41,298 square feet of flexible waterfront event space.  The property is located along the Columbia River and has recently undergone a major renovation.  The hotel is locally owned and is managed by COHO Services, a regional hospitality company based in Portland, Oregon.  For more information visit