Americans Eager to Travel in 2021 – YouGov
51% of Americans say they plan to travel domestically or internationally within the next 12 months
The latest indicators on traveler sentiment show some good news for the industry. According to YouGov data from October and November, 51% of US respondents say they plan to travel for a vacation or business trip next year.
Travel aspirations are highest among younger Americans. Data from YouGov’s Global Travel Profiles reveals that 57% of 18-to-29-year-olds and 59% of 30-to-44-year-olds say they will either take a domestic/international vacation or domestic/international business trip within the next 12 months. And while a third of overall respondents say they do not plan to travel, each of these younger groups are significantly less likely to say so (24% and 27%, respectively).
Respondents aged 65 and over seem torn on whether they will travel over the coming year. Similar proportions say they will take some type of trip within the next 12 months (42%) as say they will not travel (43%).
Why younger generations may be traveling sooner and how to reach them
The high levels of travel intent among younger generations may be due to their perceptions of coronavirus. Since May, YouGov has been tracking how Americans feel about COVID-19 and how consumption patterns have changed amid the pandemic.
Nearly half of Americans (45%) say they are personally worried about getting COVID-19 with the highest levels of concern among Gen X (47%) and Boomers (48%). Younger Americans, however, seem less concerned. Both Gen Z adults (34%) and millennials (44%) are statistically less likely to say they are worried about personally contracting coronavirus. Given that younger generations appear to be less risk-averse when it comes to coronavirus related health-concerns, that could feed into their greater appetite for travel.
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