U.S. hotel occupancy fell 28.3% to 37% during the week of 3-9 January 2021. ADR decreased by 27.1% to $87.97 and RevPAR dropped 47.7% to $32.59 for the week.
U.S. weekly hotel occupancy fell back below the 40% mark, according to STR‘s latest data through 9 January.
3-9 January 2021 (percentage change from comparable week in 2020):
• Occupancy: 37.0% (-28.3%)
• Average daily rate (ADR): US$87.97 (-27.1%)
• Revenue per available room (RevPAR): US$32.59 (-47.7%)
The previous week’s occupancy was lifted by New Year’s travel. As that holiday travel dissipated, TSA checkpoint counts and hotel room demand each declined by roughly 1.3 million in a week-over-week comparison.
Aggregate data for the Top 25 Markets showed lower occupancy (35.8%) but higher ADR (US$93.85) than all other markets.
Among the Top 25 Markets, Miami/Hialeah, Florida (51.4%), saw the highest occupancy level, lifted by the College Football Playoff National Championship.
Of note, Washington, D.C.-Maryland-Virginia, reported two days (Tuesday/Wednesday) with occupancy above 50% amid the unrest in the capital. For the week, occupancy reached 36.9%.
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.