Erwann Mahe Named Managing Director – Asia for Best Western

Best Western Hotels & Resorts last week announced that Erwann Mahe has been appointed Managing Director – Asia. His extensive industry knowledge and experience make Mahe the ideal candidate to drive Best Western Hotels & Resorts’ future growth in the Asia Pacific (APAC) region.

“I’m pleased to welcome Erwann Mahe to our leadership team in APAC,” said Best Western Hotels & Resorts President and Chief Executive Officer David Kong. “Our industry has suffered greatly in the wake of the COVID-19 pandemic and as an organization we are committed to supporting our hoteliers in their recovery. I believe that Erwann’s deep regional expertise and strategic thinking will deliver tremendous value to our hoteliers in Asia as we navigate the years ahead.”

Mahe joins the Best Western Hotels & Resorts team with over 23 years of industry knowledge – his prior roles range from managing large-scale Accor hotels to holding executive-level positions, including Chief Operations Officer at Red Planet Hotels and Executive Vice President of Hotel Investment at The Erawan Group. In his new role, Mahe will be responsible for all aspects of operating Best Western Hotels & Resorts in the region and will focus his efforts on supporting hoteliers through the upcoming recovery and expanding the brand’s portfolio of hotels throughout APAC. Mahe replaces Olivier Berrivin who previously served in the role. Berrivin remains with the BWH Hotel Group parent company in his new position as Managing Director of WorldHotels APAC.

“Erwann’s comprehensive experience will be incredibly valuable to continuing our growth and brand awareness in the APAC region,” added Ron Pohl, Senior Vice President and Chief Operations Officer. “Best Western will benefit enormously from Erwann’s deep industry relationships and proven leadership within the region.”

Mahe joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates 20 years of operation in Asia this year. In just 20 years, the brand has grown to one of the largest hotel chains in Asia with a diverse portfolio of world-class hotels and resorts. Best Western Hotels & Resorts is often recognized for its excellence in the region, having been named the Best Midscale Hotel Chain in the Travel Weekly Asia Readers’ Choice Awards for six consecutive years.

Under Mahe’s leadership, Best Western Hotels & Resorts will continue its focus on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier destinations, and providing exceptional travel experiences to its guests.