So when it comes to travel searches, how has consumer behavior changed as vaccine distribution rolls out and people start to consider getting away?
According to travel discovery platform TripsToDiscover, which analyzed Google search activity in the United States, searches are up dramatically for travel products since January 1, 2021.
Google data reveals that searches for hotels are up 92% and up 79% for flights and 88% for cruises.
The largest overall increases in travel search have occurred in Alabama, Indiana, Kentucky, Mississippi and Ohio, though people in Florida are the most active for travel search, which has been the case since 2019.
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