Trivago will be offering users the chance to purchase tours and activities via a new service formed through a deal with Musement.
TUI-owned Musement will power the channel for Trivago, giving it 55,000 excursions, activities and tickets to attractions in 140 countries around the world.
Initially, Trivago Activities will be available in a number of key markets for the hotel metasearch site, including the U.K., U.S., France, Germany, Spain, Russia and the Netherlands.
It’s the first time that Trivago has sold tours and activities on its website.
Trivago says most of the activities will feature an immediate email confirmation of the booking and have a 24-hour cancelation period for customers.
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