Tru by Hilton Lathrop Hotel Opens in California

Hilton’s (NYSE: HLT) Tru by Hilton, yesterday announced the opening of its latest property and first in the state of California, Tru by Hilton Lathrop. The 78-room hotel, located at 161 E Louise Avenue, is conveniently located in Northern California at the intersection of Interstate 5. 

Tru by Hilton promises guests a simplified and spirited stay, rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience. 

“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging,” said Jana Patel, general manager. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Lathrop area.” 

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, complimentary breakfast, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free Wi-Fi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.