HSMAI Customer Insight: Planner and Attendee Perspectives on In-Person Meetings | MMGY

Planners are ready to get back to in-person meetings while attendees are a bit less enthusiastic, MMGY tells HSMAI.

Expectations differ a bit on ”getting back to normal.” While professional planners expect to get back to “normal” in the coming months, prospective attendees express more hesitancy on their plans to revert to attending meetings, conferences, and conventions in person as they did pre-COVID. 40% of professional planners believe attendees currently prefer to meet in person, yet only 27% of prospective attendees actually feel that way. Looking forward to a post-COVID environment, the percentage of attendees who say they’ll prefer in-person meetings essentially doubles (53%), but it still lags planners’ expectations (59%).

Hybrid meetings are here to stay. 23% of attendees would currently prefer to attend hybrid meetings, a combination of in-person and techconnected meetings online, well-aligned with the 20% of planners who believe that’s what their attendees prefer. However, thinking ahead to a post-COVID environment, 20% of attendees say they’ll continue to prefer hybrid meetings, yet just 5% of planners believe that will be the case.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.